The Woodworker's Guide to Pricing Your Work (PagePerfect NOOK Book) [NOOK Book]

Overview

You're thinking about selling your woodworking projects, but what should you charge for them? How can you set a price that's too good to pass up without selling your work short? Dan Ramsey answers these questions and more in this newly revised edition of his woodworking standard. Using updated advice and information, he shows you how other woodworkers set their prices and sell their products, including crafts, carvings, folk art, turnings, ...
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The Woodworker's Guide to Pricing Your Work (PagePerfect NOOK Book)

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Overview

You're thinking about selling your woodworking projects, but what should you charge for them? How can you set a price that's too good to pass up without selling your work short? Dan Ramsey answers these questions and more in this newly revised edition of his woodworking standard. Using updated advice and information, he shows you how other woodworkers set their prices and sell their products, including crafts, carvings, folk art, turnings, clocks, furniture and cabinetry.

Turn your hobby into a profit center as you learn how to:

  • Estimate your average materials cost per project
  • Determine the value of your woodworking skills
  • Increase your income without sacrificing your work's quality - or your enjoyment
  • Sell customers on the value of your work - not the price
  • Negotiate for fun and profit
  • Build repeat and referral business
  • Develop the right business image and marketing plan
  • Manage your budget and cash flow
  • Market your work at craft fairs and through retailers
Ramsey also includes a wide variety of business forms and planning sheets you can copy for your own use.

So what's the bottom line? Including this book in your woodworking library will add the art and craft of pricing to your woodworking skills, and money to your bank account!

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Product Details

  • ISBN-13: 9781440316401
  • Publisher: F+W Media
  • Publication date: 3/16/2005
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 3
  • Pages: 128
  • Sales rank: 911,264
  • File size: 13 MB
  • Note: This product may take a few minutes to download.

Table of Contents

Introduction 10
Chapter 1 The Craft of Pricing
Making Money With Your Hobby: Intrinsic Value vs. Pricing 13
The Basics of Pricing: What Is Pricing?, How Are Prices Set? 14
Types of Pricing: Simplified Pricing, Sophisticated Pricing, Pricing Categories 15
Markup 16
Estimating Material Costs: Record-Keeping, Pricing Book 18
Estimating Labor: Using Worksheets, Your Time and Your Skills 21
Defining Overhead Costs: Rent, Tools, Utilities, Taxes 22
Establishing Your Profit 24
Setting Your Shop Rate: Developing a Price Sheet, Odd Pricing 24
A Pricing Method: Your Costs, The Economy, The Competition, Hunger, Problem Projects 26
Price vs. Volume 27
How to Sell Value Over Price: Selling the Artistic Value, Copyrighting Your Work 29
Why Customers Ask the Price: Illustrating Value 30
Selling the Value of Your Work: Should You Use Price Tags?, Salesmanship 31
Selling to Friends, Relatives and Neighbors: Stick to Your Pricing, No Freebies 32
Selling "Art": Adding Art to Craft, Give a Little Extra 33
How to Show Your Woodworking: Use Photos for Larger Items; Venues for Showing Your Work; Catalogs, Brochures and Business Cards 33
Developing a Reputation for Quality: Set Your Own Standard, Build Your Reputation, Using a Business Name 35
How to Negotiate for Fun and Profit: Giving the Customer a Good Deal, Negotiation Techniques, Trading Discounts, Bidding Wars 36
Maintaining Your Pricing: How to Reflect Cost Increases 38
How to Price Seconds: Other Techniques with Seconds 38
When to Raise Your Prices: The 80/20 Rule: When Everyone's Buying...; How Much to Increase; Increase Price, Maintain Shop Rate 39
Regional Pricing: Factoring in Regional Differences 40
Chapter 2 Pricing Crafts and Folk Art
Basics of Pricing Wood Crafts and Folk Art: Costing Materials, Setting Shop Rates, Estimating Overhead, Ensuring Profit, Selling Value 43
Toys and Games: Shop Rate, Pricing 44
Birdhouses: Pricing, Selling Related Items 45
Whirligigs: Pricing 46
Picture Frames: Shop Rate 46
Clocks: Pricing, An Atypical Markup, Pricing Examples 47
Lamps: Shop Rate 48
Wooden Boxes: Pricing, Copying Antique Designs 49
Kitchen Tools and Accessories: Shop Rate, Selling Related Items 49
Tools: Shop Rate 50
Desk Accessories: Shop Rate, Finding a Market 50
Miniatures: Shop Rate 51
Other Crafts and Folk Art: Shop Rate 51
Chapter 3 Pricing Woodcarving and Woodturning
Basics of Pricing Woodcarving: Costing Materials, Setting Shop Rates, Estimating Overhead, Ensuring Profit, Selling Value 53
Carved Figures and Scenes: Pricing 54
Carved Decoys: Shop Rate, Specializing 55
Chain-Saw Art: Shop Rate 56
Basics of Pricing Woodturning: Costing Materials, Setting Shop Rates, Estimating Overhead, Ensuring Profit, Selling Value 56
Candlestick Holders: Pricing, Shop Rate 57
Turned Bowls: Shop Rate 58
Turned Lamps: Pricing 59
Wooden Jewelry: Shop Rate, Pricing 59
Custom Carvings and Turnings 60
Chapter 4 Pricing Furniture and Cabinetry
Basics of Pricing Furniture: Costing Materials, Setting Shop Rates, Estimating Overhead, Ensuring Profit, Selling Value 62
Outdoor Furniture: Shop Rate 64
Benches and Chairs 64
Tables: Shop Rate 64
Chests: Shop Rate 65
Shaker Furniture: Shop Rate 65
Antique Reproductions: Shop Rate 66
Children's Furniture 67
Custom Furniture: Specialties 67
Basics of Pricing Cabinetry: Costing Materials, Setting Shop Rates, Estimating Overhead, Ensuring Profit, Selling Value 67
Freestanding Cabinetry: Shop Rate 69
Kitchen Cabinetry: Shop Rate, Square-Footage Pricing 69
Bath Cabinetry 70
Custom Cabinetry 71
Chapter 5 Increasing Profits Without Reducing Quality
Almost Painless Record-Keeping: Tracking Jobs and Time 73
Estimating Your Break-Even Point: Calculate Fixed and Variable Costs, Spreadsheet Programs 76
Managing Cash Flow: Projecting Income, Credit Card Sales 76
Staying Out of Business Traps: Handling Credit, Tax Problems 78
Developing Your Business: Get a Business Phone, Answering Systems 79
Free Business Advice: Business Development Centers, SCORE 80
How to Pay Taxes: Necessary Tax Forms 81
Effective Craft Show Sales Techniques: Booth Design, Develop a Mailing List, Know Your Market, Resources 82
Selling at Flea Markets: Choosing Your Market and Your Site, Specifications 83
Developing New Sales Channels: Contacting Craft Shops, Wholesale Craft Shows, Other Retail Opportunities, Pricing Guidelines, Credit Terms, Other Sales Opportunities 84
Consignment Selling: How Consignment Works, Record-Keeping Is Important, Alternatives 88
Setting Up a Showroom 88
Finding a Sales Representative: Paying the Sales Rep 90
Selling By Mail: Marketing By Mail, Product Dealers 90
Selling Commissioned Art: Shop Rate, Knowing Your Customers, Tailoring Your Product to Demand 91
Building Repeat and Referral Business: Repeat Business, Referral Business 93
When to Increase Prices: Don't Sell Yourself Short 93
Outsourcing Specialized Work: Start a Cooperative 95
Bidding a Job: Get Bid Instructions, Types of Bids, Payment Terms 96
Reducing Material Costs: Buying in Quantity, Networking With Other Woodworkers, Finding Suppliers 97
Upgrading Tools and Equipment: Tax Deductions 98
Making Your Shop More Efficient: Convenience and Space Needs, Design Work Areas for Efficiency, Shop Safety 99
Do What You Love 100
Chapter 6 Profitably Using Technology
About Computers and Hardware 103
Useful Software: CAD, Word Processor, Accounting, Database, Integrated Programs, Other Programs 105
Using the Internet 107
Setting Up Your Web Site 108
Setting Up Your E-mail Account 110
Computerized Woodworking Tools 110
Other Technology 111
Appendix Useful Forms for Woodworkers
Useful Forms for Woodworkers 112
Index 127
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