The World As Design: Writings of Design

Overview

Otl Aicher’s writings are explorations of that world. They are a substantive part of his work. In moving through the history of thought and design, building and construction he assures the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilization culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitute offers. Otl Aicher has a taste for ...

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Overview

Otl Aicher’s writings are explorations of that world. They are a substantive part of his work. In moving through the history of thought and design, building and construction he assures the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilization culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitute offers. Otl Aicher has a taste for dispute. For this reason this volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. Aicher fights with productive obstinacy above all for the renewal of Modernism, which he says has largely exhausted itself in aesthetic visions. He insists that the ordinary working day is still more important than "cultural sunday". Wolfgang Jean Stock

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Product Details

  • ISBN-13: 9783433024041
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 7/27/1994
  • Edition number: 1
  • Pages: 200
  • Product dimensions: 5.69 (w) x 8.64 (h) x 0.76 (d)

Meet the Author

otl aicher was one of the outstanding exponents of modern design. since the fifties, since his time at the now legendary hochschule für gestaltung in ulm, of which he was a cofounder, he has produced corporate design, to mention just one field of his work, that is among the great achievements of contemporary visual culture — all that need be mentioned here are his designs for braun, lufthansa, second german television, the munich olympics of 1972, and ERCO. a fundamental aspect of aicher’s work is the fact that it is anchored in a "philosophy of making" inspired by thinkers like ockham, kant or wittgenstein, a philosophy dealing with the requirements and aims as well as the objects and claims of design. aicher’s writings on questions of design (covering all branches of visual design, right down to architecture) are available here complete for the first time.

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Table of Contents

Crisis of Modernism.

Doing Without Symbols.

Aesthetic Existence.

The Third Modernism.

Charles Eames.

Hans Gugelot.

Flying Machines by Paul Mc Cready.

Bauhaus and Ulm.

Architecture as a Reflection of the State.

The Non-Usable Useful Item.

The Signature.

Intelligent Building.

My Workspace Does not Yet Exist.

Difficulties for Architects and Designers.

Appearance.

Graphic Designers' Space to be Themselves.

A New Typeface.

The World as Design.

Afterword.

Sources.

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