The World Told and the World Shown: Multisemiotic Issues

by Eija Ventola, Arsenio Jesús Moya Guijarro

Overview

The World Told and the World Shown: Multisemiotic Issues is concerned with the development of multisemiotic meaning-making theories and their applications, and the contributions draw the attention of linguists and students alike to the fact that language rarely stands alone in written and spoken discourses, i.e. mono-modally, in today's discourses. The principal aim of the volume is to point out the ways in which spoken and written discourses combine with other modes, simultaneously making use of the multiple resources of different semiotic systems as they are subsequently created and consumed. The chapters discuss the relationship between the discourses that 'tell' and visuals (either still or moving, like film) that 'show', sharing the point of view that all the various modes specialize in the transmission of particular meanings.

The innovative component of this book in comparison to those existing in the field is the application of current multisemiotic theories to a great variety of genres: picture books, billboards, cartoons, advertising, web games, science documentaries, poetry, etc. The volume begins with chapters that take the theorizing of the text/discourse - visualization cline a step beyond current frameworks. The book, which is divided into five sections, also highlights the importance of cultural and social aspects in the configuration of language and visualizations as well as their multisemiotic use in the community.

Product Details

ISBN-13:	9780230576353
Publisher:	Palgrave Macmillan UK
Publication date:	10/29/2009
Edition description:	2009
Pages:	293
Product dimensions:	5.50(w) x 8.60(h) x 0.90(d)

About the Author

MARÍA CRISTINA ASTORGA is an Associate Professor, Faculty of Humanities, National University of Río Cuarto, Argentina ELISABETH EL REFAIE is a Lecturer in Communication, Centre for Language and Communication Research, Cardiff University, UK CHARLES FORCEVILLE is Associate Professor, Media Studies Department, University of Amsterdam, The Netherlands ANNA HOPEARUOHO, a former student of the Department of English, University of Helsinki, Finland, is currently working for a Finnish company, Wärtsilä Corporation VICTOR LIM FEI is a Research Scholar at the Multimodal Analysis Lab, Interactive Digital Media Institute, National University of Singapore, Singapore ALISON LOVE is an Associate Professor of English Language and Linguistics, National University of Lesotho, Lesotho ARIANNA MAIORANI is a Lecturer in Linguistics at Loughborough University, UK CHRISTIAN MATTHIESSEN is a Chair Professor of Linguistics and Head of the Department of English, Hong Kong Polytechnic University, Hong Kong KAY O'HALLORAN is Director of the Multimodal Analysis Lab, Interactive and Digital Media Institute (IDMI) and Associate Professor, Department of English Language and Literature, National University of Singapore, Singapore GIULIO PAGANI, Department of Linguistics and English Language, Lancaster University, UK MARÍA JESÚS PINAR SANZ is a Lecturer in Linguistics and Discourse analysis, University of Castilla - La Mancha, Spain MAREE STENGLIN is a Lecturer in Literacy and Learning, Faculty of Economics and Business, University of Sydney, Australia SABINE TAN is a Research Scholar in Language Studies, National University of Singapore, Singapore MARTIN THOMAS works at the Centre for Translation Studies at the University of Leeds, UK KATHRYN TUCKWELL is a researcher at the Centre for Language in Social Life, Macquarie University, Australia

Table of Contents

List of Illustrations List of Figures List of Tables List of Appendices Notes on Contributors Acknowledgements Introduction; The World Told and The World Shown. Multisemiosis Issues; E.Ventola & A.J.M.Guijarro PART I: MULTIMODAL THEORIES: CODING THE VISUAL Multisemiosis and Context-Based Register Typology: Registerial Variation in The Complementarity of Semiotic Systems; C.M.I.M.Matthiessen Developing Multimodal Texture; M.Thomas Metonymy in Visual and Audiovisual Discourse; C.Forceville What Makes us Laugh? Verbo-Visual Humour in Newspaper Cartoons; E.El Refaie Citizenship and Semiotics: Towards A Multimodal Analysis of Representations of The Relationship between The State and The Citizen; G.Pagani PART II: CHILDREN'S NARRATIVES AND MULTISEMIOTICS On Interaction of Image and Verbal Text in A Picture Book. A Multimodal and Systemic Functional Study; A.J.M.Guijarro & M.J.P.Sanz The Text-Iimage Matching: One Story, Two Textualizations; M.C.Astorga PART III: TEXT AND VISUAL INTERACTION IN ADVERTISING AND MARKETING Sequential Visual Discourse Frames; K.O'Halloran & V.Lim Fei A Systemic Functional Framework for The Analysis of Corporate Television Advertisements; S.Tan Multisemiotic Marketing and Advertising: Globalization versus Localization and the Media; A.Hopearuoho & E.Ventola PART IV: MULTISEMIOTICS IN ENACTED ROLES AND VIRTUAL IDENTITIES Taking The Viewer intoThe Field: Interaction between Visual and Verbal Representation in A Television Earth Sciences Documentary; A.Love Developing The Metafunctional Framework for Analyzing Multimodal Hypertextual Identity Construction; A.Maiorani PART V: INTEGRATING TEXT, VISUAL AND SPACE MULTIMODALLY From Musing to A/musing: Semogenesis and Western Museums; M.Stenglin Floods and Fidget Wheels: A Comparative Systemic Functional Analysis of Slessor's 'Five Bells' and Olsen's 'Salute to Five Bells'; K.Tuckwell Index