The Year America Discovered Texas: Centennial '36by Kenneth Baxter Ragsdale
“They came, they saw, they liked it,” Stanley Marcus recalls of 1936 the year “the rest of America discovered Texas.” That year, in the midst of the nation’s depression, the Lone Star State extravagantly celebrated the centennial of its independence from Mexico with fervor, fanfare, and hoop-la. Spawned by pride, patriotism,… See more details below
“They came, they saw, they liked it,” Stanley Marcus recalls of 1936 the year “the rest of America discovered Texas.” That year, in the midst of the nation’s depression, the Lone Star State extravagantly celebrated the centennial of its independence from Mexico with fervor, fanfare, and hoop-la. Spawned by pride, patriotism, and a large measure of economic self-interest, the 1936 centennial observances marked a high tide of ethnocentrism in Texas and etched a new image of the state.
In 1923 the Advertising Clubs of Texas launched the centennial movement to advertise the state nationally and stimulate tourism and outside investment in the Texas economy. The Texas legislature, responding to a groundswell of patriotism, appropriated $3 million in centennial funding, which the federal government subsequently matched. The state legislature provided for both local celebrations (some 250) and a central exposition. Regional museums, historical restorations, and a statewide historical marker program permanently commemorated the event.
The focal point of the celebration was the Central Expositiona World’s Fairheld in Dallas. When Fort Worth staged an unofficial, competing exposition, the slogan was born: “Go to Dallas for Education; Come to Fort Worth for Entertainment.” Live radio broadcasts, architectural innovations, industrial progress, and Texas history were showcased in Dallas; Billy Rose’s spectacular Frontier Exposition with Sally Rand and the Casa Manana promoted Fort Worth.
By the end of the centennial year, America had learned whereand to an extend, whatTexas was. The Lone Star State would never be the same.
- Texas A&M University Press
- Publication date:
- Centennial Series of the Association of Former Students, Texas A&M University
- Product dimensions:
- 6.00(w) x 9.00(h) x 0.79(d)
Table of Contents
|Chapter 1.||Genesis: A Convention at Corsicana||3|
|Chapter 2.||Opportunity of the Century||20|
|Chapter 3.||Pride, Patriotism, and Economic Self-Interest||35|
|Chapter 4.||Mighty Big Talk in Some Mighty Big Cities||46|
|Chapter 5.||War of Words in the Texas Legislature||62|
|Chapter 6.||The Dallas Triumvirate: Adams, Florence, and Thornton||77|
|Chapter 7.||Miracle at Second and Parry||88|
|Chapter 8.||Not Many People Care for Anson Jones||98|
|Chapter 9.||A Beautiful Face and a Well-Known Girl||115|
|Chapter 10.||Ten Gallon Hats, Six Shooters, Bluebonnets, and Sex||131|
|Chapter 11.||Message from San Antonio: Patriotism Was a Low Priority||155|
|Chapter 12.||Architects, Artists, Muralists, and Sculptors||176|
|Chapter 13.||Where the West Really Begins||208|
|Chapter 14.||An Empire on Parade||224|
|Chapter 15.||A Mighty Storehouse of Information||252|
|Chapter 16.||Dallas for Education; Fort Worth for Entertainment||260|
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