The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition

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Overview

ALL NEW content on Google+, Facebook advertising, SEO, and more!

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media ...

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More About This Book

Overview

ALL NEW content on Google+, Facebook advertising, SEO, and more!

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration. Let Shama Hyder Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. Kabani provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

This 2012 edition includes the latest Facebook, Twitter, and LinkedIn updates, along with new information on Google+, social media advertising, and more.

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Editorial Reviews

From the Publisher
"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani’s assertion that this is 'the last social media guide you’ll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online—including him- or herself."
—from Library Journal
Library Journal
In the real world, how many new sales or job offers can you expect by attending a networking event and not speaking to anyone? How effective would it be to burst into a crowd of strangers, throw business cards at them, and abruptly disappear? Often, when individuals and businesses network via Facebook, LinkedIn, and Twitter, the results are frustrating and disappointing because the interaction with others is the online equivalent of these behaviors. Kabani (founder, Marketing Zen Group) posits that leveraging social media is not so very different from conventional marketing and networking: success is dependent first on establishing trust then cultivating the relationship. Through expert commentary and examples from her own work, Kabani effectively demonstrates that simple practices of goodwill and honesty can produce results far beyond any traditional marketing campaign, begetting a Zen-like pay-it-forward viral phenomenon that is strategically effective and financially rewarding. She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT Kabani's assertion that this is "the last social media guide you'll ever need" has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online—including him- or herself.—Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY
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Product Details

  • ISBN-13: 9781936661633
  • Publisher: BenBella Books, Inc.
  • Publication date: 3/6/2012
  • Edition description: Second Edition
  • Pages: 216
  • Product dimensions: 5.90 (w) x 9.00 (h) x 0.70 (d)

Meet the Author

Shama Hyder Kabani is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her “an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media. In 2009, BusinessWeek honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. Her most recent honor, comes from being named one of the Top 30 under 30 entrepreneurs by Entrepreneur magazine in 2011.

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Table of Contents

Introduction

1: Online Marketing Basics
2: Websites and Blogging
3: SEO
3: Social Media Marketing: What You Need to Know Before You Start
4: Facebook
5: Twitter
6: LinkedIn
7: Google Plus
8: Social Media Advertising
9: Digital PR
10: Web Video and Beyond
11: Content Marketing
12: Creating a Social Media Policy for Your Organization
13: A Final Word on Social Media: Tools for Attracting Even More Business

Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice Social Media Marketing Case Studies: Highlighting Real World, Best Practices Discussion Questions

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Customer Reviews

Average Rating 5
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Sort by: Showing all of 3 Customer Reviews

  • Anonymous

    Posted December 26, 2012

    Great book, highly recommended

    I'm actually surprised this book isn't ranked higher. Good read and the author doesn't talk down to you or try to brand her way of doing social media.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted April 23, 2012

    ***Highly Recommended

    Following the very simple steps in this book I have already increased my website hits dramatically. Still working through all the great ideas but this book has been a big help to me.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted November 25, 2012

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews
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