Theories of Mass Communication

Theories of Mass Communication

by Melvin L. DeFleur, Sandra J. Ball-Rokeach
     
 

This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.
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Overview

This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.

Product Details

ISBN-13:
9780582282780
Publisher:
Longman Publishing Group
Publication date:
11/28/1981
Edition description:
4th ed
Pages:
288

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