Theory, Method, And Practice In Computer Content Analysis

Overview

In recent years, computer content analysis has undergone something of a renaissance. Inexpensive and powerful desktop computers mean that computer analysis of texts is available to most researchers. The availability of software to do analyses, however, is not always linked to clear theoretical and methodological understandings. This volume seeks to deal with this concern by providing, from scholars in a variety of disciplines, perspectives upon the theoretical and methodological issues which arise when conducting...

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Overview

In recent years, computer content analysis has undergone something of a renaissance. Inexpensive and powerful desktop computers mean that computer analysis of texts is available to most researchers. The availability of software to do analyses, however, is not always linked to clear theoretical and methodological understandings. This volume seeks to deal with this concern by providing, from scholars in a variety of disciplines, perspectives upon the theoretical and methodological issues which arise when conducting content analysis via computer. Although it is not always obvious, computer content analysis is a method which inevitably calls for theoretical assumptions. Those theoretical assumptions in turn drive methodological considerations, and method in turn determines the form of the practice of computer content analysis.

This volume includes ten articles by well-known scholars utilizing computer content analysis. A variety of methodological, theoretical, and practical issues are here addressed, presenting unique methods and perspectives for the consideration of computer content analysis. Intended for an audience of graduate students, scholars, and in-field practitioners, Theory, Method and Practice of Computer Content Analysis will serve as an invaluable resource of ideas and practices for those interested in using computers to analyze textual material.

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Editorial Reviews

Booknews
Computer content analysis involves using computers to analyze textual primary material to assist in research. In this volume, West (mass communication, U. of North Carolina, Asheville) and other researchers discuss the complexities and theoretical concerns that arise in teaching computers to analyze textual material. Topics include, for example, frame mapping, a comparison of computer content analysis and manual coding techniques, probabilistic classifiers for tracking point of view, and the future of computer content analysis. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

Meet the Author

MARK D. WEST is Chair and Association Professor of Mass Communication at the University of North Carolina at Asheville.

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Table of Contents

Preface vii
Part I. Theory
1. In Praise of Dumb Clerks: Computer-Assisted Content Analysis 3
2. Historical Foundations of Computer-Assisted Content Analysis 13
3. Redeveloping Diction: Theoretical Considerations 43
4. Frame Mapping: A Quantitative Method for Investigating Issues in the Public Sphere 61
5. Toward a Typology and Theoretical Grounding for Computer Content Analysis 77
Part II. Method
6. Computer Content Analysis and Manual Coding Techniques: A Comparative Analysis 97
7. Pre-Assessment of Scale Reliability: A Computer Content Analysis Approach 111
8. Probabilistic Classifiers for Tracking Point of View 125
Part III. Practice
9. New Methods of Content Analysis in Education, Evaluation, and Psychology 143
10. The Future of Computer Content Analysis: Trends, Unexplored Lands, and Speculations 159
Index 177
Contributors 187
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