Theory of Media Literacy: A Cognitive Approach / Edition 1

Theory of Media Literacy: A Cognitive Approach / Edition 1

by W. James Potter
     
 

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how

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Overview

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

Product Details

ISBN-13:
9780761929529
Publisher:
SAGE Publications
Publication date:
05/01/2004
Edition description:
New Edition
Pages:
320
Product dimensions:
5.90(w) x 8.90(h) x 0.70(d)

Related Subjects

Meet the Author

W. James Potter, professor at the University of California at Santa Barbara, holds one Ph D in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Table of Contents

I. Background
Chapter 1: Why Do We Need a Theory of Media Literacy?
Chapter 2: Explicating the Construct of Media Literacy
II. Introducing the Theory
Chapter 3: Definitions and Distinctions
Chapter 4: The Media Literacy Model
Chapter 5: The Foundational Knowledge Structures
Chapter 6: The Personal Locus
Chapter 7: Competencies and Skills of Media Literacy
III. Information Processing
Chapter 8: The Filtering Task
Chapter 9: The Meaning-Matching Task
Chapter 10: The Meaning-Construction Task
Chapter 11: Traps in Meaning Construction
IV. Practices
Chapter12: Practices
Appendices
References
Preface

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