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More About This Textbook
Overview
"... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism
"... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." —Language in Society
"... a major contribution to the field of semiotic studies." —Robert Scholes, Journal of Aesthetics and Art Criticism
"... the most significant text on the subject published in the English language that I know of." —Arthur Asa Berger, Journal of Communication
Eco’s treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.
"A gem for Holmes fans and armchair detectives with a penchant for logical reflection, and Peirce scholars."--Library Journal
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Meet the Author
Umberto Eco
Few cultural critics and novelists carry the scholarly heft of Umberto Eco, who was a noted historian and semiotician before he brought these sensibilites to bear on major novels such as The Name of the Rose and Foucault's Pendulum. Whether he is deconstructing modern wax museums or spinning a 13th-century tale, he is always clever, stately and profound.Biography
Back in the 1970s, long before the cyberpunk era or the Internet boom, an Italian academic was dissecting the elements of codes, information exchange and mass communication. Umberto Eco, chair of semiotics at the University of Bologna, developed a widely influential theory that continues to inform studies in linguistics, philosophy, anthropology, cultural studies and critical theory.Most readers, however, had never heard of him before the 1980 publication of The Name of the Rose, a mystery novel set in medieval Italy. Dense with historical and literary allusions, the book was a surprise international hit, selling millions of copies in dozens of languages. Its popularity got an additional boost when it was made into a Hollywood movie starring Sean Connery. Eco followed his first bestseller with another, Foucault's Pendulum, an intellectual thriller that interweaves semiotic theory with a twisty tale of occult texts and world conspiracy.
Since then, Eco has shifted topics and genres with protean agility, producing fiction, academic texts, criticism, humor columns and children's books. As a culture critic, his interests encompass everything from comic books to computer operating systems, and he punctures avant-garde elitism and mass-media vacuity with equal glee.
More recently, Eco has ventured into a new field: ethics. Belief or Nonbelief? is a thoughtful exchange of letters on religion and ethics between Eco and Carlo Maria Martini, the Roman Catholic cardinal of Milan; Five Moral Pieces is a timely exploration of the concept of justice in an increasingly borderless world.
Eco also continues to write books on language, literature and semiotics for both popular and academic audiences. His efforts have netted him a pile of honorary degrees, the French Legion of Honor, and a place among the most widely read and discussed thinkers of our time.
Good To Know
Eco is a professor of semiotics at the University of Bologna, though in 2002 he was at Oxford University as a visiting lecturer. He has also taught at several top universities in the U.S., including Columbia, Harvard, Yale, and Northwestern.Pressured by his father to become a lawyer, Eco studied law at the University of Turn before abandoning that course (against his father's wishes) and pursuing medieval philosophy and literature.
His studies led naturally to the setting of The Name of the Rose in the medieval period. The original tentative title was Murder in the Abbey.
Table of Contents
Foreword
Note on graphic conventions
0. Introduction—Toward a Logic of Culture
0.1. Design for a semiotic theory
0.2. ‘Semiotics’: field or discipline?
0.3. Communication and/or signification
0.4. Political boundaries: the field
0.5. Natural boundaries: two definitions of semiotics
0.6. Natural boundaries: inference and signification
0.7. Natural boundaries; the lower threshold
0.8. Natural boundaries: the upper threshold
0.9. Epistemological boundaries
1. Signification and Communication
1.1. An elementary communicational model
1.2. Systems and codes
1.3. The s-code as structure
1.4. Information, communication, signification
2. Theory of Codes
2.1. The sign-function
2.2. Expression and content
2.3. Denotation and connotation
2.4. Message and text
2.5 Content and referent
2.6. Meaning as cultural unit
2.7. The interpretant
2.8. The semantic system
2.9. The semantic markers and the sememe
2.10. The KF model
2.11. A revised semantic model
2.12. The model "Q"
2.13. The format of the semantic space
2.14. Overcoding and undercoding
2.15. The interplay of codes and the message as an open form
3. Theory of Sign Production
3.1. A general survey
3.2. Semiotic and factual statements
3.3. Mentioning
3.4 The prolem of a typology of signs
3.5. Critique of iconism
3.6. A typology of modes of production
3.7. The aesthetic text as invention
3.8. The rhetorical labor
3.9. Ideological code switching
4. The Subject of Semiotics
References
Index of authors
Index of subjects