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Patent assets are currently important strategic business tools. Their presence or absence can make or break technology-based companies. Patent asset management has therefore become a core responsibility within companies. This book discusses in a lucid manner the elements that need to be covered to ensure that patent assets are used to their full potential. It provides simple and practical management tools to realize alignment of patent, business, and research & development strategies. Additionally, this book will help managers understand why any decision regarding patent assets needs to be an informed business decision, and how these assets can contribute to the company's future success, if not survival.
This work does not resort to platitudes as many texts do and is therefore easily followed and its teachings remembered. An exercise in plain English. Much of what is taught is available elsewhere. This text puts it together for the benefit of the reader. The work does reveal the patent attorney background of the author but that is its strength, not a weakness.
Part 1 Foreword Part 2 Preface Part 3 Acknowledgments Chapter 4 1 Effective Patent Asset Management Chapter 5 2 Developing a Patent Strategy Chapter 6 3 Alignment of Strategies Chapter 7 4 Evaluating Inventions Chapter 8 5 Measuring the Performance of a Company's Patent Assets Chapter 9 6 Creating a New IP Culture Part 10 Bibliography Part 11 Legal Disclaimer Part 12 Index Part 13 About the Author