There's a Customer Born Every Minute: P. T. Barnum's Secrets to Business Success

Overview

Here is the first book to explore P.T. Barnum's extraordinary genius for making money. It follows his fascinating and wildly varied careers revealing the business tactics he employed each step of the way. By following Barnum's lead, readers will learn to stretch their minds, grow their businesses, line their wallets . . . and have some fun in the process. 224 pp. Pub: 11/97.
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Overview

Here is the first book to explore P.T. Barnum's extraordinary genius for making money. It follows his fascinating and wildly varied careers revealing the business tactics he employed each step of the way. By following Barnum's lead, readers will learn to stretch their minds, grow their businesses, line their wallets . . . and have some fun in the process. 224 pp. Pub: 11/97.
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Product Details

  • ISBN-13: 9780814479537
  • Publisher: AMACOM
  • Publication date: 1/30/1998
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.03 (w) x 9.03 (h) x 0.69 (d)

Table of Contents

Foreword: P. T. Barnum's Only Regret
Preface: How P. T. Barnum Almost Killed Me Twice (and Why I Don't Really Mind)
Acknowledgments
Ch. 1 Presenting the Greatest Marketeer of All Time - P. T. Barnum! 1
Ch. 2 The Ten Keys to Barnum's Success: His Amazing "Rings of Power" for Creating a Business Empire 10
Ch. 3 There's a Customer Born Every Minute! 16
Ch. 4 Get Attention! What P. T. Barnum Learned When He Was Almost Hanged 30
Ch. 5 Barnum Knew People Will Spend Their Last Nickel on This One Thing 47
Ch. 6 Barnum's Secret for Making Unknowns Famous - and Himself Rich 60
Ch. 7 The "Shakespeare of Advertising's" Rules for Jumbo Success 77
Ch. 8 How an Unknown P. T. Barnum Met Queen Victoria - and Got Rich 87
Ch. 9 How Barnum Purchased the Business of His Dreams - With No Money 95
Ch. 10 Barnum's Secret for Surviving Disasters and Tragedies 108
Ch. 11 How Barnum Wrote His Own Ticket to Success 119
Ch. 12 How Barnum Got Rich Right After Going Broke 125
Ch. 13 How to "Barnumize" Your Business 133
Epilogue: Barnum's Farewell 145
Bonus Chapters 149
Bonus Chapter One: My Exclusive Interview With P. T. Barnum 151
Bonus Chapter Two: "Barnum's Rules for Success in Business" 160
Bonus Chapter Three: Barnum's "The Art of Money Getting" 165
Notes 195
Bibliography and Resources 201
Index 207
About the Author 217
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  • Anonymous

    Posted May 9, 2006

    An incredible journal of practical knowledge!

    There's a Customer Born Every Minute by Joe Vitale is non-stop reading pleasure. It both entertains and teaches. Consider P.T. Barnum writing with a quill pen and working by candlelight. Then think about Joe Vitale's prowess in linking Barnum's merchandising skills with his own online salesmanship. It's a magical transformation that is all in print. Don't live another day without this book.

    Was this review helpful? Yes  No   Report this review
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