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There's a Customer Born Every Minute reveals the lost wisdom of this great business ...
There's a Customer Born Every Minute reveals the lost wisdom of this great business pioneer. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the ten key business practices that Barnum developed and lived by.
But this is much more than a retelling of old business wisdom. Barnum's business principles were straightforward, effective, and timeless; and now Vitale shows you how to apply and adapt those key principles to your own business. Whether you run an established company or plan to start your own entrepreneurial venture, these principles will help you achieve your goals. What worked yesterday still works today, even in the current fast-paced and highly competitive environment.
Vitale reveals Barnum's genius for making money and highlights the tactics he used throughout his career as a newspaperman, politician, entre?preneur, promoter, and finally, as a showman. Plus, this new edition includes even more rare material by and about Barnum, including advertisements, photos, letters, an in-depth interview with the man himself, and the entire text of his famous speech, "The Art of Money Getting."
Far more entertaining than the typical business book, There's a Customer Born Every Minute is both a practical resource packed with true business wisdom and a fascinating look at one of the greatest characters—and one of the greatest business minds—in American history.
Preface: How P.T. Barnum Almost Killed Me Twice (and Why I Don’t Really Mind).
1. Presenting . . . the Greatest Marketeer of All Time—P.T. Barnum!
2. P.T. Barnum’s Amazing 10 Rings of Power for Creating an Empire.
3. Bonus: Barnum’s Rules for Success in Business by P.T. Barnum.
4. P.T. Barnum’s Amazing Mind-Set for Success.
5. Attention! What P.T. Barnum Learned When He Was Almost Hanged.
6. Barnum Knew People Would Spend Their Last Nickel on This One Thing.
7. P.T. Barnum’s Secret for Making Unknowns Famous and Himself Rich.
8. The Shakespeare of Advertising’s Rules for Jumbo Success.
9. How an Unknown P.T. Barnum Met Queen Victoria—and Got Rich.
10. How Barnum Purchased the Business of His Dreams with No Money.
11. P.T. Barnum’s Secret for Surviving Disasters and Tragedies.
12. How P.T. Barnum Wrote His Own Ticket to Success.
13. Bonus: My Exclusive Interview with P.T. Barnum.
14. How P.T. Barnum Got Rich Right after Going Broke.
15. Bonus: The Art of Money Getting by P.T. Barnum.
16. How to Barnumize Your Business.
Epilogue: Farewell by P.T. Barnum.
About the Author.