Think, Act, and Invest Like Warren Buffett: The Winning Strategy to Help You Achieve Your Financial and Life Goals

Think, Act, and Invest Like Warren Buffett: The Winning Strategy to Help You Achieve Your Financial and Life Goals

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by Larry Swedroe

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Bedrock Investing Principles for Profiting in Today's Shaky Markets

If you wanted to create the next earth-shattering consumer product, Steve Jobs would be an ideal role model to follow. If you planned to become a great golfer, you might look to Arnold Palmer or Jack Nicklaus.

So, if your goals are to outperform other investors and achieve your life's financial

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Bedrock Investing Principles for Profiting in Today's Shaky Markets

If you wanted to create the next earth-shattering consumer product, Steve Jobs would be an ideal role model to follow. If you planned to become a great golfer, you might look to Arnold Palmer or Jack Nicklaus.

So, if your goals are to outperform other investors and achieve your life's financial goals, what should you do?

Think, act, and invest like the best investor out there: Warren Buffett. While you can't invest exactly like he does, Think, Act, and Invest Like Warren
provides a solid, sensible investing approach based on Buffett's advice regarding investment strategies.

When it comes to investing, Director of Research for the BAM Alliance and CBS News blogger Larry Swedroe has pretty much seen it all—and he's come to the conclusion that simple is better, that adopting basic investing principles always increases an investor's chance of success, and that Buffett is an excellent model for such investing.

In Think, Act, and Invest Like Warren Buffett, Swedroe provides the foundational knowledge you need to:

  • Develop a financial plan to help you make rational decisions on a consistent basis
  • Determine the level of risk that's right for you, and allocate your assets accordingly
  • Build a low-cost, tax-efficient, globally diversified portfolio
  • Manage your portfolio by rebalancing periodically to maintain proper risk levels

The beauty of the Buffett approach is its profound simplicity: follow the basics, keep your cool, and have a sense of humor and humility.

The market volatility of recent years has ushered in armies of economists, forecasters, and other so-called experts whose job it is to explain how everything works. Somehow, they have managed to muddy the waters even more.

The truth is, investing is easier than you think—even in today's economy. "Complex problems can have simple solutions," Swedroe writes. Think, Act, and Invest Like Warren Buffett helps you go back to the basics—so you can leap in front of the investing pack.

Praise for Think, Act, and Invest Like Warren Buffett

"A valuable addition to the growing library of books for investors wanting to successfully launch their own portfolio. Sticking to the core principles of this book will go a long way in preparing investors for their eventual retirement years." —

“A book that offers excellent pointers on planning for retirement, creating a disciplined investment strategy, and constructing a portfolio.” — Barron’s

"If you’ve been wondering why you've had such a hard time investing well, Think, Act, and Invest Like Warren Buffett will diagnose your ills and treat them in this delightful short book." — William Bernstein, Author, A Splendid Exchange and The Investor's Manifesto

"Follow the investment strategy advocated by Larry Swedroe, and free yourself to spend your time on life's treasures—like your family and friends!" — William Reichenstein, Professor, Baylor University

"Larry Swedroe is the undisputed expert in helping investors manage portfolios the smart way. His new book, Think, Act, and Invest Like Warren Buffett, combines all facets of wealth management in an inspiring and powerful manner." — Bill Schultheis, Author, The New Coffeehouse Investor

“This book, which covers the whys and hows of successful investing, was written for those investors who just can't (or won't) read a 300-page investing book. Swedroe’s set of 30 rules is an education in itself. It's a small book with a big message.” — Mel Lindauer, columnist and co-author, The Bogleheads' Guide to Investing and The Bogleheads' Guide to Retirement Planning

“You could not spend a more profitable hour than reading Larry Swedroe’s wise and lucid hundred page investment guide.” — Burton G. Malkiel, Author of A Random Walk Down Wall Street

”Larry Swedroe is the Mark Twain of the investment aphorism. This concise book builds to a conclusion that features thirty of his pithy truths. My favorites include: ‘Never work with a commission-based advisor.’ ‘If it sounds too good to be true, it is.’ ‘The more complex the investment, the faster you should run away.’” — Ed Tower, Professor of Economics at Duke University

”Larry’s book is about how to be successful in investing and in life. But, who would believe this involves understanding ‘Big Rocks’? I now understand their importance and so should you! — John A. Haslem, Professor Emeritus of Finance, University of Maryland, and author of Mutual Funds

”Larry Swedroe's latest book shows you how to succeed at investing with simple yet powerful guidance that's backed by the financial sciences. Add it to your ‘must-read’ list.” — Steve Vernon, author of Money for Life: Turn Your IRA and 401(k) Into a Lifetime Retirement Paycheck

“This book is a quick and thorough read of the passive approach to investing in as few pages as possible. As someone who teaches a college investments course that deals extensively with this topic, I would not have thought it possible to do what he has done in such a short concise book. Kudos to Larry for continuing in his quest to educate investors and save them as Larry says ‘one investor at a time’ from a financial services industry whose primary goal is largely to enrich themselves.” — Edward R. Wolfe, Professor of Finance, Western Kentucky University

”Because common sense isn't so common, thank goodness Larry Swedroe provides his readers with this magnificent book. With well-founded actionable advice, his readers can insure that they enrich their lives not Wall Street's bank accounts.” — Harold Evensky, President, Evensky & Katz

“Larry doesn't tell you how to do what Warren Buffett does as much as avoid what Warren Buffett avoids, which turns out to be exceptionally important and doable for any investor. He tells you to avoid a few things I would tell you to embrace, like some hedged strategies, but that is because Wall Street typically overcharges you for these, so even here Larry is on the side of the angels. Every investor can benefit immensely from this book.” — Cliff Asness, Founding and Managing Principal, AQR Capital Management

"Many investment books adopt an adversarial tone—urging us to achieve success by somehow outwitting the market. Larry Swedroe explains why following such a strategy often diminishes our financial as well as our spiritual wealth—and shows us how a holistic approach to money, markets, and human behavior provides the most rewarding path to follow." — Weston Wellington, Vice President, Dimensio

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Think, Act, and Invest Like Warren Buffett

The Winning Strategy to Help You Achieve Your Financial and Life Goals

By Larry E. Swedroe

The McGraw-Hill Companies, Inc.

Copyright © 2013Larry E. Swedroe
All rights reserved.
ISBN: 978-0-07-180995-5



Want to Invest More Like Warren Buffett? Start Taking His Advice

If investors were asked, "Who do you think is the greatest investor of our generation?," an overwhelming majority would answer, "Warren Buffett." If they were then asked, "Should you follow the advice of the person you consider the greatest investor?," you would think that they would say, "Yes!" The sad truth is that, while Buffett is widely admired, the majority of investors not only fail to consider his advice but also tend to do exactly the opposite of what he recommends.

To demonstrate the truth of this statement, we will review Buffett's investment guidance and see if people have actually followed it. We will review his advice on three issues:

1. Whether you should invest in actively managed or passively managed mutual funds (such as index funds).

2. Whether you should listen to market forecasts.

3. Whether you should try to time the market.

Actively managed funds attempt to uncover and exploit securities the market has "mispriced," buying those they believe are undervalued and avoiding those they believe are overvalued. Actively managed funds may also attempt to time investment decisions to be more heavily invested when the market is rising and less so when the market is falling. In contrast, passively managed funds are basically buy-and-hold vehicles that eschew stock picking and market timing, believing the costs outweigh the benefits. Active investors also look to "experts" for an investing edge, while passive investors ignore such advice.

Before reviewing Buffett's advice, it is important to note that he knows that you cannot invest exactly like he does. You cannot buy entire companies and incorporate them into Berkshire Hathaway, nor can you negotiate special deals during crises, when companies such as Goldman Sachs are willing to pay "top dollar" to have Warren Buffett invest. However, you can follow his guidance about the right investment strategy. As you read Buffett's advice, ask yourself if you have been practicing what he preaches.

Let's begin with Buffett's advice on which type of funds you should invest in.


The following are some of the Oracle of Omaha's words of advice on this important decision:

• "By periodically investing in an index fund, the know-nothing investor can actually outperform most investment professionals."

• "Most investors, both institutional and individual, will find that the best way to own common stocks is through an index fund that charges minimal fees. Those following this path are sure to beat [emphasis mine] the net results (after fees and expenses) delivered by the great majority of investment professionals. Seriously, costs matter."

• "Over the 35 years, American business has delivered terrific results. It should therefore have been easy for investors to earn juicy returns: all they had to do was piggyback Corporate America in a diversified, low-expense way. An index fund that they never touched would have done the job. Instead many investors have had experiences ranging from mediocre to disastrous."

• "So many investors, brokers and money managers hate to admit it, but the best place for the average retail investor to put his or her money is in index funds."

What is difficult for many investors to understand is that indexing works because not making investment decisions (trying to pick stocks or mutual funds or trying to time the market) produces better results than making them. Of course, no one on Wall Street would ever admit that. Remember, Wall Street benefits from the higher fees and greater commissions generated by active strategies. It needs you to play the game of active management because that is its winning strategy.

We now turn to Buffett's advice on whether you should pay attention to economic and market forecasts.


The following is Buffett's advice on whether you should be paying attention to the latest forecasts from so-called economic and market experts:

• "We have long felt that the only value of stock forecasters is to make fortune-tellers look good. Even now, Charlie [Munger] and I continue to believe that short-term market forecasts are poison and should be kept locked up in a safe place, away from children and also from grown-ups who behave in the market like children."

• "A prediction about the direction of the stock market tells you nothing about where stocks are headed, but a whole lot about the person doing the predicting."

Most investors find it hard to believe that their life would be better without so much information and that ignoring the investment noise would improve their performance. This leads to the condition I call "CNBC-itis," the need to "tune in." While investors believe they are tuning into valuable information, what they are generally hearing is nothing more than what Jane Bryant Quinn calls "investment porn," and what she feels are "shameless stories about performance that tickle our prurient financial interest." Instead of tuning in, you should be tuning out.

Buffett implores investors to ignore forecasts because they tell you nothing about where the market is headed. Research also proves this. The following is a brief summary of that research:

• Economists' forecasting skill has been about as good as guessing. Even those who directly or indirectly run the economy—such as the Federal Reserve, the Council of Economic Advisors and the Congressional Budget Office—have forecasting records worse than pure chance. Even worse, just when you need the forecasts to be most accurate, they have been the most wrong. Economists have not predicted the turning points.

• There have been no economic forecasters who consistently lead the pack in forecasting accuracy.

• Increased sophistication in forecasting has not improved the accuracy of forecasts.

• The only thing that relates to forecasting accuracy has been fame, and the relationship has been negative. The more famous the forecaster, the more inaccurate the forecasts.

Why do investors pay attention to forecasts, ignoring the evidence and Buffett's sage advice? My experience has convinced me that this irrational behavior is caused by an all-too-human need to believe that there is someone who can protect us from bad things, such as bear markets. Unfortunately, there is only one "person" who knows where the market is going. If we ask Him, we won't get an answer, at least not in this lifetime. And in the next one, it won't matter. This is why whenever I am asked about my forecast for the economy or the market, my answer is always the same: "My crystal ball is always cloudy."

What we have learned is that we are no closer to being able to predict the market despite all the innovations in information technology and decades of academic research. The next time you are tempted to act on some guru's latest forecast, ask yourself the following questions:

• Is Warren Buffett acting on this expert's opinion?

• If he isn't, should I be doing so?

• What do I know about the value of this forecast that Buffett (and the market in general) doesn't?

Author Carl Richards, in his book The Behavior Gap, recommends asking three questions before you act on someone's advice or forecast:

• If I make this change and I am right, what impact will it have on my life?

• What impact will it have if I am wrong?

• Have I be

Excerpted from Think, Act, and Invest Like Warren Buffett by Larry E. Swedroe. Copyright © 2013 by Larry E. Swedroe. Excerpted by permission of The McGraw-Hill Companies, Inc..
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Meet the Author

Larry E. Swedroe is a principal and the Director of Research for the BAM Alliance. He has also held executive-level positions at Prudential Home Mortgage, Citicorp, and CBS. Swedroe frequently speaks at financial conferences throughout the year and writes the blog "Wise Investing" at

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