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The fact-laden text is bolstered by silly and engaging photo collages and brief but interesting trivia sidebars. To a casual reader, the book may seem to be yet another study in myth busting, but it actually explores very abstract concepts, such as the evolving nature of knowledge and reasons for the rise and perpetuation of false information. Aside from providing an immensely entertaining read, Gifford encourages kids to stop taking facts at face value and to think critically, an essential skill for the information age. A Truth Trek in the back matter provides further reading on the web, in print, and at relevant museums and sites for each section.