Think Like a Marketer: What it Really Takes to Stand Out from the Crowd, the Clutter, and the Competition

( 2 )


"I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run without this information."
-Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston's SBA's Women in Business Champion, 2007

Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know ...

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"I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run without this information."
-Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston's SBA's Women in Business Champion, 2007

Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen?

To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.

Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.

Chock-full of specific examples and proven processes, Think Like a Marketer will teach and show you how to:
• Think, act, and communicate like a marketing pro.
• Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
• Stand out in a cluttered and overcrowded marketplace.
• "Stir the pot" to build and maintain marketing momentum.
• Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.

With Think Like a Marketer, you'll be prepared to put marketing into action and turn yourself and your business into a marketing machine!

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Product Details

  • ISBN-13: 9781601630735
  • Publisher: Career Press, Incorporated
  • Publication date: 7/28/2009
  • Pages: 224
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences throughout the country. She has been featured in numerous local and national publications. She holds a BS in Communications and spent 20 years in the marketing trenches, working in television, public relations, and advertising. A Cajun from Louisiana, Sonnier couldn't talk if you tied her hands.

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Table of Contents

Introduction 11

Phase 1 Getting Into a Marketing Mindset

Chapter 1 Inside the Marketer's Head 17

Chapter 2 What Smart Marketers Know 19

Chapter 3 Marketing by Principle 23

Phase 2 Stir the Pot

Chapter 4 Putting Marketing in Motion 61

Chapter 5 Stirring the Right Things 67

Phase 3 Standing Out From the Crowd, the Clutter, and the Competition

Chapter 6 How Do You Stand Out? 83

Chapter 7 Getting Your Image and Identity in Sync 89

Chapter 8 Who Are You Anyway? 97

Chapter 9 Time to Stand Out 101

Chapter 10 The Four Secrets to Standing Out 106

Phase 4 Establish the Systems That Make Marketing Happen

Chapter 11 Making Marketing Practical, Focused, and Routine 117

Chapter 12 Marketing Opportunities Here, There, and Everywhere 122

Chapter 13 Identify Your Common "Service Points" 128

Chapter 14 So Many Tools to Work With 134

Phase 5 Talk Like a Marketer

Chapter 15 How You Say It 159

Chapter 16 The Power of Questions 180

Chapter 17 Writing a Killer Marketing Letter 184

Phase 6 Keeping Marketing in Motion

Chapter 18 Avoiding Common Marketing Mistakes 199

Chapter 19 Maintaining a Marketing Mindset 205

Chapter 20 Stirring the Pot When You're the Pot 210

Chapter 21 Final Call to Action 214

Index 217

About the Author 223

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted February 20, 2010

    Think Like A Marketer

    Lauron Sonnier worked very hard to give the start up company and many home based business a thought provoking and "How to" marketing guide. I have seen her teaching in seminars and if you get a chance, go !!!

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  • Posted January 24, 2010

    more from this reviewer


    Author, speaker, and business owner Lauron Sonnier shows the reader how to become a Marketing Machine, through essential tools needed for success in "THINK LIKE A MARKETER." She provides helpful tips in how to keep clients happy, how to maintain a proper relationship with customers through daily courtesies, and step-by-step guidelines that lead to big profits and lasting success. Her powerful view on implementing good marketing results can entirely change a small business, directing you to stand out in an overcrowded marketplace. I highly recommend this book to all business owners, and marketing professionals. The author provides guidance in how to devise a practical marketing strategy on a financial budget, how to put marketing in action, and how to be prepared to compete. Lauron's marketing ideas are clear, basic, and concise. The author designed this book for enterpreneurs who want to grow and succeed in today's challenging economy, and it is indeed a small business owner's dream-come-true. This book contains a simple marketing approach, is easily understood, and will keep a company growing and thriving. Lauron's entertaining teaching manual will show the reader how to get into a marketing mind-set, through her four secrets to standing out. Be prepared to change how you do business forever, while transforming from hope to success. The author demonstrates the importance of marketing roles and duties, how good performance with customers will have positive results, and the essential key factor of sound client relationships. Along the powerful path to success, Lauron will guide the reader with creativity as she unfolds the mystery of marketing. How to make a great impression for your customers is one of Lauron's golden keys to opening up the door to bigger, and better. Hundreds of readers will benefit from the author's fresh ideas, through the tremendous value this book contains. THINK LIKE A MARKETER: What It Really Takes To Stand Out From The Crowd, The Clutter, and the Competition, belongs on the bookshelf of all marketing professionals. Lauron's practical advice for everyday use will improve, and increase our marketing capability. The author created a gem that will attract new customers, through the guidance of a teacher, who is an expert in successful marketing strategies in today's competitive marketplace.

    Was this review helpful? Yes  No   Report this review
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