Overview

"I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run without this information."
-Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston's SBA's Women in Business Champion, 2007

Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know ...

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Think Like a Marketer

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Overview

"I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run without this information."
-Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston's SBA's Women in Business Champion, 2007

Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen?

To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.

Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.

Chock-full of specific examples and proven processes, Think Like a Marketer will teach and show you how to:
• Think, act, and communicate like a marketing pro.
• Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
• Stand out in a cluttered and overcrowded marketplace.
• "Stir the pot" to build and maintain marketing momentum.
• Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.

With Think Like a Marketer, you'll be prepared to put marketing into action and turn yourself and your business into a marketing machine!

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Product Details

  • ISBN-13: 9781601637949
  • Publisher: Career Press, Incorporated
  • Publication date: 7/9/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 2 MB

Meet the Author

Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences throughout the country. She has been featured in numerous local and national publications. She holds a BS in Communications and spent 20 years in the marketing trenches, working in television, public relations, and advertising. A Cajun from Louisiana, Sonnier couldn't talk if you tied her hands.

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Table of Contents

Introduction 11

Phase 1 Getting Into a Marketing Mindset

Chapter 1 Inside the Marketer's Head 17

Chapter 2 What Smart Marketers Know 19

Chapter 3 Marketing by Principle 23

Phase 2 Stir the Pot

Chapter 4 Putting Marketing in Motion 61

Chapter 5 Stirring the Right Things 67

Phase 3 Standing Out From the Crowd, the Clutter, and the Competition

Chapter 6 How Do You Stand Out? 83

Chapter 7 Getting Your Image and Identity in Sync 89

Chapter 8 Who Are You Anyway? 97

Chapter 9 Time to Stand Out 101

Chapter 10 The Four Secrets to Standing Out 106

Phase 4 Establish the Systems That Make Marketing Happen

Chapter 11 Making Marketing Practical, Focused, and Routine 117

Chapter 12 Marketing Opportunities Here, There, and Everywhere 122

Chapter 13 Identify Your Common "Service Points" 128

Chapter 14 So Many Tools to Work With 134

Phase 5 Talk Like a Marketer

Chapter 15 How You Say It 159

Chapter 16 The Power of Questions 180

Chapter 17 Writing a Killer Marketing Letter 184

Phase 6 Keeping Marketing in Motion

Chapter 18 Avoiding Common Marketing Mistakes 199

Chapter 19 Maintaining a Marketing Mindset 205

Chapter 20 Stirring the Pot When You're the Pot 210

Chapter 21 Final Call to Action 214

Index 217

About the Author 223

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