Think Small: The Story of the World's Greatest Ad

Think Small: The Story of the World's Greatest Ad

by Dominik Imseng
     
 

The ad that started the Creative Revolution on Madison Avenue. Now analyzed more deeply than any other ad before.

In this first book on a single piece of advertising, copywriter and journalist Dominik Imseng dissects the ad considered the best of all time: "Think small" for the Volkswagen Beetle.

Based on extensive interviews with creative legends… See more details below

Overview

The ad that started the Creative Revolution on Madison Avenue. Now analyzed more deeply than any other ad before.

In this first book on a single piece of advertising, copywriter and journalist Dominik Imseng dissects the ad considered the best of all time: "Think small" for the Volkswagen Beetle.

Based on extensive interviews with creative legends Julian Koenig, Bob Levenson and George Lois, as well as with Carl Hahn, head of Volkswagen of America from 1959 to 1964.

Product Details

ISBN-13:
9781483522142
Publisher:
BookBaby
Publication date:
03/05/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
100
File size:
0 MB

Related Subjects

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >