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From Barnes & Noble
Daniel Kahneman won his Nobel Prize in Economic Sciences, but it should surprise no one that his first book on cognitive processes has been eagerly awaited for years. Dr. Kahneman was awarded for his Nobel for his seminal work in psychology that challenged the rational model of judgment and decision-making. Steven Pinker, no slouch himself, called him "one of the most influential psychologists in history and certainly the most important psychologist alive today." In this book, Kahneman describes the "machinery of the mind," the two mental systems, one fast and the other slow, that determine our choices and shape our impressions. A breakthrough approach that is both practical and enlightening. A critically acclaimed bestseller; now in trade paperback and NOOK Book.