Thinking for a Living: Creating Ideas That Revitalize Your Business, Career and Life


Can one idea be worth a million dollars? Advertising mogul Reiman discusses his formula for creating million-dollar ideas. A guidebook for every entrepreneur.

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Thinking for a Living: Creating Ideas That Revitalize Your Business, Career, and Life

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Can one idea be worth a million dollars? Advertising mogul Reiman discusses his formula for creating million-dollar ideas. A guidebook for every entrepreneur.

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Editorial Reviews

Library Journal
The "big idea" behind this book is that ideas are becoming more valuable. Reiman became wealthy in advertising, then founded BrightHouse, a company that sells ideas. He offers many anecdotes about how creative thinking has paid large rewards in his life but little advice for those who would emulate him. He insists throughout that ideas are the currency of the future, but he gives few clues as to who will buy these ideas and who will execute them. His material is scattered, with no clear idea of where it is going, ranging from anecdotes to a four-page "history of the world through advertising" to brief biographies of outstanding thinkers to models of how the mind generates ideas and even a few, very general management tips. Perhaps he intended this book to be read "experientially" rather than as a simple presentation of informationa form he says is outdated-but such an interpretation is generous. Mildly entertaining and thought-provoking but with little of practical value.A.J. Sobczak, formerly with California State Univ., Northridge
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Product Details

  • ISBN-13: 9781563524691
  • Publisher: Taylor Trade Publishing
  • Publication date: 10/28/2001
  • Pages: 208
  • Sales rank: 1,008,761
  • Product dimensions: 5.98 (w) x 8.95 (h) x 0.61 (d)

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Sort by: Showing all of 3 Customer Reviews
  • Posted October 11, 2011

    Just think

    What you pay for an idea? A dollar? Two or three dollars? How about a million dollars! That is exactly what ad man Joey Reiman receives for simply one good idea.
    A natural born advertise man, Joey Reinman has turn the ad business upside down in creating the first truly thinking company in Brighthouse. Now in his book Thinking for A Living he lays down his method for his madness. Keep in mind that most madmen are geniuses.
    His method is called the four I's, the are: Investigation, Incubation, Illumination, and Illustration. This journey of Ideation starts with one step.
    This condense book is fun and curious in stimulating your creative side. Reinman uses plain and simple language with fantastic examples to do more than motivate you but make you think.
    Our strongest muscle is literally on top of our head, now we only got to flex it and create the life we want to live. The book ends with a quote by Joseph Campbell "the privilege of a lifetime is to be who you are." True that!

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  • Anonymous

    Posted April 16, 2001

    The key to genius

    This book is a roadmap to success and significance. If you want to make it in this world make a trip to the bookstore or click. This isn't just a must book, this author will help you write your own script.Reiman will help you find the big idea buried inside your heart. The book is 20 bucks but he will make you feel like a million.

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  • Anonymous

    Posted May 28, 2010

    No text was provided for this review.

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