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For decades, management consultants shouted at us to think outside the box, not realizing that we were all too timid to ask what happens next. Humans need models and Boston Consulting executives Luc de Brabandere (The Forgotten Half of Change) and Alan Iny are here to provide them. To do so, they invite readers to examine the corporate strategies of enterprises as diverse as Google and Bic; not-for-profits and many manufacturing enterprises. Fresh ways of conceptualizing new boxes to open new horizons.