Thinking Points: Communicating Our American Values and Vision: A Progressive's Handbook

Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:

* What is the progressive vision of America;

* Why progressive values are America's values;

* How frames are necessary to serve the truth;

* Why sloganeering alone doesn't work;

* How progressives trap themselves and how they can escape t...