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Third Generation R and D: Managing the Link to Corporate Strategy
     

Third Generation R and D: Managing the Link to Corporate Strategy

by Philip A. Roussel, Tamara J. Erickson, Kamal N. Saad
 
This hardcover edition is available only in a premium, full-cloth binding. It will not ship with a dust jacket.

Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive strategy of hope approach of the 1950s

Overview

This hardcover edition is available only in a premium, full-cloth binding. It will not ship with a dust jacket.

Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive strategy of hope approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two decades. The third generation of R&D is a pragmatic method for linking R&D to long-term business planning. It shows managers how to: integrate technology and research capabilities with overall management and strategy; break down organizational barriers that isolate R&D from the rest of the company; foster a spirit of partnership and trust between R&D and other units; and create managed portfolios of R&D projects that match corporate goals.

Editorial Reviews

Booknews
Three management and technology consultants argue that rather than either letting research and development departments have a free hand, or subjecting them to strict conditions, corporate managers should integrate the department's directions into the company's overall strategy. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780875842523
Publisher:
Harvard Business Review Press
Publication date:
04/28/1991
Pages:
224
Product dimensions:
6.48(w) x 9.71(h) x 0.93(d)

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