This Business of Artist Management

( 3 )

Overview

(Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process,

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This Business of Artist Management

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Overview

(Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, "Promoting the Product," has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.

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Editorial Reviews

Booknews
The subtitle continues: This book looks at the big monster of the entertainment industry from two primary perspectives: the artist's and the manager's. Some chapters are even subdivided into several parts to speak independently to the different readers. The authors cover a huge range of material gleaned from their combined sixty plus years in the industry, but their breadth sometimes comes at the expense of depth. For a good overview of what to expect in a music career from either side of the contract, this is a good reference. For the details, consult a manager. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780823076888
  • Publisher: Ten Speed Press
  • Publication date: 9/1/2004
  • Edition description: Revised
  • Edition number: 4
  • Pages: 304
  • Sales rank: 291,236
  • Product dimensions: 6.38 (w) x 9.52 (h) x 1.10 (d)

Meet the Author

Xavier M. Frascogna and H. Lee Hetherington are both successful attorneys and the coauthors of Negotiation Strategy for Lawyers (1-570-73891-2 ) and This Business of Internet Law (0-8230-7735-7). They are based in Jackson, MS.
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Customer Reviews

Average Rating 2.5
( 3 )
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted December 7, 2001

    Very Good Book

    This book was very helpful. I am a recording industry major at Middle Tennessee State University and this is the book that they use for the Artist Management Class.But I bought it 2 years before I came to the school. If you ae planning on going into the artist management or you are just interested in the subject, I recommend you get this book.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted May 27, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 5, 2009

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