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This Business of Music Marketing & Promotion, Revised and Updated Edition
     

This Business of Music Marketing & Promotion, Revised and Updated Edition

4.5 2
by Tad Lathrop, Jim Pettigrew (Contribution by)
 

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The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows

Overview

The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.

This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.

Editorial Reviews

Booknews
A guide to planning and producing a complete marketing campaign for selling music to the listening public, with sections on the music marketing environment, hands-on music marketing and promotion, and music marketing and promotion on the Internet, plus interviews with professionals. For musicians, managers, record executives music publishers, entrepreneurs, and students of the entertainment industry. An appendix lists resources and organizations in areas such as marketing, manufacturing, audience research, retailing, and radio. Annotation c. Book News, Inc., Portland, OR (booknew.com)

Product Details

ISBN-13:
9780823077298
Publisher:
Potter/Ten Speed/Harmony
Publication date:
10/01/2003
Edition description:
Revised
Pages:
320
Sales rank:
461,778
Product dimensions:
6.36(w) x 10.75(h) x 0.97(d)

Meet the Author

Tad Lathrop has written and edited music and marketing materials for a host of companies and publishers, including SonicNet and Launch. He lives in Oakland, CA.

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This Business of Music Marketing & Promotion, Revised and Updated Edition 4.5 out of 5 based on 0 ratings. 2 reviews.
GSTR1DR More than 1 year ago
Great reference book!
Guest More than 1 year ago
If a client walks into the marketing department of a music label and tells a panel that his work ¿embodies creative expression unencumbered by commercial considerations,¿ some might begin to worry (Lathrop 28). However, after understanding This Business of Music Marketing and Promotion, one should be amply prepared. Tad Lathrop¿s text examines marketing and promotion in all aspects of the music industry and goes over the entire process of getting music to the public. Lathrop begins by exploring the current music marketplace and how current marketing campaigns are conducted. He goes on to discuss specifics of the marketing and promotion process on all aspects of the industry, such as packaging and pricing, distribution, and live performing. The text also presents discussions with active industry professionals to provide an insider¿s take on the process of marketing music. This informational how-to text offers practical information for anyone currently or prospectively attempting to sell music to the public. With its strengths and weaknesses, I can apply Lathrop¿s text to my area of study and recommend it as an important work in the field of music marketing. - OSU COMP STUDENT 2008