This Business of Television

This Business of Television

5.0 1
by Howard J. Blumenthal, Oliver R. Goodenough
     
 
Long awaited and extensively revised, this definitive resource offers complete reference information on television, cable TV, and video, from programming and distribution to industry changes, audience measurement, advertising data, and world markets. The disk is compatible for both Mac and Windows.

Overview

Long awaited and extensively revised, this definitive resource offers complete reference information on television, cable TV, and video, from programming and distribution to industry changes, audience measurement, advertising data, and world markets. The disk is compatible for both Mac and Windows.

Editorial Reviews

Booknews
A comprehensive, practical guide to the TV/video industries for producers, directors, writers, performers, agents, and executives. Examines how television programming is financed, produced, and distributed; how FCC regulations and federal law shape the form and content of broadcast and cable television; and how producers, networks, cable companies, and local stations work together to create or acquire programming. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780823077045
Publisher:
Crown Publishing Group
Publication date:
08/01/1998
Edition description:
REV
Pages:
600
Product dimensions:
6.40(w) x 9.56(h) x 1.91(d)

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