This is Advertising

Overview

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.

This is Advertising addresses the changes that are occurring within advertising, from the perspective ofkey figures within...

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Overview

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.

This is Advertising addresses the changes that are occurring within advertising, from the perspective ofkey figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated,and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leadingadvertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.

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Product Details

  • ISBN-13: 9781856696470
  • Publisher: King, Laurence Publishing
  • Publication date: 3/31/2010
  • Pages: 224
  • Product dimensions: 8.20 (w) x 10.60 (h) x 0.90 (d)

Meet the Author

Eliza Williams in currently senior writer at Creative Review magazine in London, and also regularly contributes to magazines including Frieze, Art Monthly, and Flash Art.

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