This is not available 019483

Paperback (Print)
Not Available on

More About This Textbook


Political communication scholars aim to understand the effect of messages on political attitudes and behavior. Past scholarship has identified three sources of influence in forming attitudes and behavior: affective, cognitive, and personality factors. While much attention has been paid to the impact of each single factor, little research has attempted to integrate them. Using the Affective Intelligence model as a theoretical point of departure (Marcus, & MacKuen, 1993; Marcus et al., 2000), this dissertation explored the simultaneous---and, in some cases, interactive relationships---between these attitudinal and behavioral influences.;An experiment was conducted to answer three questions: first, do the causal claims made by Marcus and colleagues regarding the impact of emotion on political attitudes and behavior hold-up outside the realm of survey research? Second, what role does cognitive appraisals of messages play in the political persuasion process? Finally, does political efficacy moderate the relationships between induced emotional response, cognitive appraisals of messages, and political attitudes and behavior? Alternatively stated, does political efficacy link these factors together?;The results of this study should be carefully interpreted as the causal instrument underlying manipulated attitudes was not transparent. The desired experimental manipulation---induced anxiety---was not unidimensional. While inductions did induce negative affect, they simultaneously induced positive affect. Within the confines of this document, this result is discussed at length and numerous possible explanations are offered.;Structural equation modeling indicated that affect had a small impact on political attitudes and behavior. Likewise, the impact of cognitive appraisals of messages on attitudes and behavior was small. Alternatively, internal efficacy had a substantial main effect---not an interactive effect---on political attitudes and behavior.;In summary, the results demonstrated the power of personality in predicting political attitudes and behavior. By trait, some individuals are more politically efficacious than others. Those with higher levels of internal efficacy tended to identify experimental messages as relevant to the attitudes they held, indicating that confidence in one's ability to comprehend politics and understand political happenings leads to identifying message content as applicable or appropriate. Additionally, these same individuals were likely to seek out more information about politics.
Read More Show Less

Product Details

  • ISBN-13: 9781243645401
  • Publisher: BiblioLabsII
  • Publication date: 9/6/2011
  • Pages: 206
  • Product dimensions: 8.00 (w) x 10.00 (h) x 0.54 (d)

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)