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Thomas Watson, Sr.: IBM and the Computer Revolution

Overview

When the original publication appeared in 1981, IBM was the corporate giant on the cutting edge of the electronic era and the computer revolution. The book was the first major exploration of IBM and the men who led it. It quickly became a classic as it chronicled the company's extraordinary past and dynamic present and forecast its intriguing and promising future.

In this fascinating book Robert Sobel traces the history of the company from its modest beginnings as the National ...

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Overview

When the original publication appeared in 1981, IBM was the corporate giant on the cutting edge of the electronic era and the computer revolution. The book was the first major exploration of IBM and the men who led it. It quickly became a classic as it chronicled the company's extraordinary past and dynamic present and forecast its intriguing and promising future.

In this fascinating book Robert Sobel traces the history of the company from its modest beginnings as the National Cash Register (NCR) under Thomas Watson, Sr., the young man from the farm who went to the city and made good through pluk and luck. He shows how this astonishing corporate entity forged ahead of all the others and defined the electronic world according to IBM through technological developments, management techniques, and sales campaigns.

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Product Details

  • ISBN-13: 9781893122826
  • Publisher: Beard Group Inc.
  • Publication date: 8/28/2000
  • Pages: 388
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.86 (d)

Table of Contents

Part I In the Beginning
1 Men and Tabulating Machines 3
2 Enter Thomas Watson Senior 23
3 CTR: The Apprenticeship 48
4 Enter the Electronic Revolution 70
Part II The Computer Wars
5 The First Computers 95
6 The Brothers Watson 116
7 The Shaping of a Giant 138
8 Snow White and the Seven Dwarfs 159
Part III The World According to IBM
9 The Global Entrepreneur 187
10 The Incomparable 360 208
11 On the Periphery 233
12 A Generation of Litigation 254
Part IV The Way to the Future
13 The Ubiquitous Computer 279
14 The Office of the Future 301
15 Microworld Macrosystems 320
16 Transition and Beyond 338
Acknowledgments 347
Bibliography 350
Index 353
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