Thrice Born

Overview

In February 1988, Jimmy Swaggart, the world's most watched televangelist, was caught consorting with a prostitute in New Orleans. This study examines Swaggart's rhetorical campaign to salvage his ministry in the aftermath of scandal. By analyzing his sermons, letters, and magazine articles, Michael J. Giuliano explains how the evangelist justified his claim of being "worthy of forgiveness and continued support.".
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Overview

In February 1988, Jimmy Swaggart, the world's most watched televangelist, was caught consorting with a prostitute in New Orleans. This study examines Swaggart's rhetorical campaign to salvage his ministry in the aftermath of scandal. By analyzing his sermons, letters, and magazine articles, Michael J. Giuliano explains how the evangelist justified his claim of being "worthy of forgiveness and continued support.".
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Product Details

  • ISBN-13: 9780865546332
  • Publisher: Mercer University Press
  • Publication date: 10/1/1999
  • Pages: 164
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.50 (d)

Table of Contents

1 The Plan: a Strategic Resurrection 1
2 The Speaker: the Life and Times of the Protestant Pope 13
3 The Rhetorical Situation: TV's Unholy Row 27
4 The Response: Theology as Argument 53
5 The Response: Narrative as Argument 79
6 The Outcome: Success and Adversity 103
Appendices 115
Works Cited 133
Index 143
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