Thrifty Author's Guide to Selling and Promoting Your Book Online

Overview

The must-have resource for fiction or non-fiction authors who want to create an effective and affordable Internet marketing strategy. Written for busy people in a busy world, this book makes it easy to understand how to use the Web to build reader loyalty, increase author visibility and sell more books. The down-to-earth approach helps even those who may not consider themselves technologically savvy. Ms. Martin teaches you what's required to create a website that works hard to increase sales and turn visitors ...
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Selling and Promoting Your Book Online

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Overview

The must-have resource for fiction or non-fiction authors who want to create an effective and affordable Internet marketing strategy. Written for busy people in a busy world, this book makes it easy to understand how to use the Web to build reader loyalty, increase author visibility and sell more books. The down-to-earth approach helps even those who may not consider themselves technologically savvy. Ms. Martin teaches you what's required to create a website that works hard to increase sales and turn visitors into fans. Whether you're traditionally published, e-published or self-published, The Thrifty Author's Guide to Selling and Promoting Your Book Online is the quintessential road map for using the Internet to promote your book around the clock and around the world.
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Product Details

  • ISBN-13: 9781936695409
  • Publisher: Comfort Publishing, LLC
  • Publication date: 12/1/2011
  • Series: The Thrifty Author's Guide Series
  • Pages: 138
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.50 (d)

Meet the Author

Gail Z. Martin is a bestselling author, international speaker and marketing expert. She owns DreamSpinner Communications, specializing in helping small businesses improve their marketing results in 30 days. Gail is the author of 30 Days to Social Media Success (Career Press) and The Thrifty Author's Guide to Launching Your Book (Comfort Publishing). She's also the host of the Shared Dreams Marketing Podcast. Gail is also the author of the bestselling Chronicles of the Necromancer fantasy adventure series (The Summoner, The Blood King, Dark Haven and Dark Lady's Chosen) published by Solaris Books and distributed by Simon & Schuster. She is also the author of The Fallen Kings Cycle for Orbit Books (The Sworn, The Dread).
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Table of Contents

Chapter 1 Online Marketing Is the Author's Responsibility and Opportunity

Chapter 2 The Online Author-Marketer You Can Do It

Chapter 3 The Web Value Connection What Readers and the Media Want from You

Chapter 4 The Real-World Truth About Book Marketing In the Online World

Chapter 5 Budgeting Time, Money and Effort to Get Results with Your Website

Chapter 6 The Web Marketing Plan Your Secret Weapon for Success

Chapter 7 Why Authors Need Websites

Chapter 8 Building Your Website: Create a Solid Footing

Chapter 9 Building Your Website: Leading Readers Down Your Yellow Brick Road

Chapter 10 Building Your Website: Building Relationships with the Reader

Chapter 11 Building Your Website: Selling Books (And Other Things) On Your Site

Chapter 12 Building Your Website: Connect With Reporters and Event Planners

Chapter 13 Building Your Website: Sight, Sound, Motion and Social Media

Chapter 14 Promoting Your Website: SEO, RSS and Other Important Add-Ins

Chapter 15 Promoting Your Website: Drive Traffic to Your Site and Readers to Your Book

Chapter 16 Promoting Your Website: Tying Your Site to Your Marketing Program

Chapter 17 Maximizing Your Website: Cross-Marketing, Collaboration and Affiliates

Chapter 18 Maximizing Your Website: Keep It Fresh and Sticky

Chapter 19 Maximizing Your Website: Downloads, Freebies and Give-Aways

Chapter 20 And Now What?

Appendix: Author Website Development Checklist

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