Thunderbird on Global Business Strategy / Edition 1

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Thunderbird on Global Business Strategy No matter what line ofbusiness you are in-produce or biotech, apparel orsemiconductors-you can be sure that right now an ambitiousmanagement team in some distant part of the globe is devising astrategy to undermine your position and steal away your hard-woncustomer base. Only a decade ago, that might have seemed like anidle threat. But when you consider the awesome power of theInternet to connect foreign competitors with suppliers and marketsanywhere in the world with a keystroke-not to mention theprecipitous toppling of political barriers to free trade over thepast decade-it becomes clear that your company's competitive futurenow depends on your ability to think and act globally. For morethan fifty years, Thunderbird, the American Graduate School ofInternational Management, has been preparing students to take theirplaces as international business leaders. The only business schoolin North America to focus exclusively on global business,Thunderbird has been ranked number one in graduate internationalmanagement education by U.S. News & World Report every yearsince 1995. Now, Thunderbird on Global Business Strategy bringstogether the best thinking in the field from the experts atThunderbird. Written by an all-star team of past and presentThunderbird faculty members, each a well-known expert in his or herarea of specialization, the book not only alerts you to both thedangers and opportunities inherent in today's global businessenvironment, but a lso arms you with the knowledge, skills, andtools you need to meet those challenges and seize thoseopportunities. Packed with case studies chronicling the experiencesof management at top international companies worldwide, it fillsyou in on what you must know about managing global crises; formingand managing global alliances; cross-cultural management; managingglobal supply chains; navigating various legal systems; exploitinginternational financial markets; the role of the Internet in globalbusiness; protecting intellectual property; and much more. ReadThunderbird on Global Business Strategy and find out what it takesto survive and thrive in today's hypercompetitive global businessenvironment. With campuses in Glendale, Arizona, Archamps, France,and Tokyo, Japan, Thunderbird, the American Graduate School ofInternational Management, is North America's leading graduateschool for global business. The first institution to offer aninternational management degree, it has been training internationalbusiness leaders since 1946.

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Editorial Reviews

From the Publisher
"The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation." ( Strategy, November 2000)
The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation.
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Product Details

  • ISBN-13: 9780471326069
  • Publisher: Wiley
  • Publication date: 4/24/2000
  • Series: Investment Series
  • Edition number: 1
  • Pages: 362
  • Product dimensions: 9.00 (w) x 6.00 (h) x 1.00 (d)

Meet the Author

ROBERT E. GROSSE, PhD, is a professor of international business and Director of Research at Thunderbird. He has been a consultant to many top international companies, including IBM, American Express, and YPF, the Argentine national oil company. Professor Grosse is the author of more than a dozen books.

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Table of Contents


Responding to Global Crises Using the Change Cycle (J. Beck).

Transformational Management (R. Grosse).

Strategic Choice under Knowledge Competition (A. Murray).

Managing Global Strategic Alliances (A. Inkpen).

Comparative Corporate Governance and Global Corporate Strategy (A.Sundaram, et al.).


Global Product Development (S. Ram).

Global Supply Chain Management (W. Youngdahl).

The Transnational Experience: Anticipating Legal Issues (S.Tancer).

Global Financial Strategy for the Twenty-First Century (R. Aggarwal& R. Grosse).


The Key to Managing Information Globally: Flexible People (D.Revenaugh).

Managing Intellectual Property Aboard: The Limits of Protection (R.Tancer).

Global Strategy for Developing Cross-Cultural Competence (C.Grosse).

This Is Not Your Father's International Business (J. Beck).


About the Authors.


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