Thunderbird on Global Business Strategy / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Hardcover)
  • All (18) from $1.99   
  • New (6) from $26.27   
  • Used (12) from $1.99   

Overview

Thunderbird on Global Business Strategy No matter what line ofbusiness you are in-produce or biotech, apparel orsemiconductors-you can be sure that right now an ambitiousmanagement team in some distant part of the globe is devising astrategy to undermine your position and steal away your hard-woncustomer base. Only a decade ago, that might have seemed like anidle threat. But when you consider the awesome power of theInternet to connect foreign competitors with suppliers and marketsanywhere in the world with a keystroke-not to mention theprecipitous toppling of political barriers to free trade over thepast decade-it becomes clear that your company's competitive futurenow depends on your ability to think and act globally. For morethan fifty years, Thunderbird, the American Graduate School ofInternational Management, has been preparing students to take theirplaces as international business leaders. The only business schoolin North America to focus exclusively on global business,Thunderbird has been ranked number one in graduate internationalmanagement education by U.S. News & World Report every yearsince 1995. Now, Thunderbird on Global Business Strategy bringstogether the best thinking in the field from the experts atThunderbird. Written by an all-star team of past and presentThunderbird faculty members, each a well-known expert in his or herarea of specialization, the book not only alerts you to both thedangers and opportunities inherent in today's global businessenvironment, but a lso arms you with the knowledge, skills, andtools you need to meet those challenges and seize thoseopportunities. Packed with case studies chronicling the experiencesof management at top international companies worldwide, it fillsyou in on what you must know about managing global crises; formingand managing global alliances; cross-cultural management; managingglobal supply chains; navigating various legal systems; exploitinginternational financial markets; the role of the Internet in globalbusiness; protecting intellectual property; and much more. ReadThunderbird on Global Business Strategy and find out what it takesto survive and thrive in today's hypercompetitive global businessenvironment. With campuses in Glendale, Arizona, Archamps, France,and Tokyo, Japan, Thunderbird, the American Graduate School ofInternational Management, is North America's leading graduateschool for global business. The first institution to offer aninternational management degree, it has been training internationalbusiness leaders since 1946.

Read More Show Less

Editorial Reviews

From the Publisher
"The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation." ( Strategy, November 2000)
Strategy
The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation.
Read More Show Less

Product Details

  • ISBN-13: 9780471326069
  • Publisher: Wiley
  • Publication date: 4/24/2000
  • Series: Investment Series
  • Edition number: 1
  • Pages: 362
  • Product dimensions: 9.00 (w) x 6.00 (h) x 1.00 (d)

Meet the Author

ROBERT E. GROSSE, PhD, is a professor of international business and Director of Research at Thunderbird. He has been a consultant to many top international companies, including IBM, American Express, and YPF, the Argentine national oil company. Professor Grosse is the author of more than a dozen books.

Read More Show Less

Table of Contents

GLOBAL STRATEGY PERSPECTIVES.

Responding to Global Crises Using the Change Cycle (J. Beck).

Transformational Management (R. Grosse).

Strategic Choice under Knowledge Competition (A. Murray).

Managing Global Strategic Alliances (A. Inkpen).

Comparative Corporate Governance and Global Corporate Strategy (A.Sundaram, et al.).

MANAGING THE FUNCTIONAL AREAS AT THE GLOBAL LEVEL.

Global Product Development (S. Ram).

Global Supply Chain Management (W. Youngdahl).

The Transnational Experience: Anticipating Legal Issues (S.Tancer).

Global Financial Strategy for the Twenty-First Century (R. Aggarwal& R. Grosse).

KEY CONCERNS OF THE GLOBAL MANAGER.

The Key to Managing Information Globally: Flexible People (D.Revenaugh).

Managing Intellectual Property Aboard: The Limits of Protection (R.Tancer).

Global Strategy for Developing Cross-Cultural Competence (C.Grosse).

This Is Not Your Father's International Business (J. Beck).

Conclusions.

About the Authors.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)