Time and Media Markets

Time and Media Markets

5.0 3
by Alan B. Albarran
     
 

ISBN-10: 080584113X

ISBN-13: 9780805841138

Pub. Date: 07/28/2002

Publisher: Taylor & Francis

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time

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Overview

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.

Specific topics examined in the volume include:

• a philosophical look at the concept of time and its application to media markets;

• temporal aspects of media distribution for the media industries, and how time affects their activities;

• the impact of increasing media industry consolidation and convergence on managerial effectiveness;

• approaches to time by CNN and its various cache of news channels, in a managerial context;

• the application of niche theory as a framework to examine competition between the Internet and television;

• Internet access in the United Kingdom and Europe, examining the cost of time for online access;

• the exchange of time and money in the television market for advertising; and

• a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.

With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

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Product Details

ISBN-13:
9780805841138
Publisher:
Taylor & Francis
Publication date:
07/28/2002
Series:
Routledge Communication Series
Edition description:
New Edition
Pages:
190
Product dimensions:
6.10(w) x 9.00(h) x 0.60(d)
Lexile:
1360L (what's this?)

Table of Contents

Preface
1Time and Media Markets: An Introduction1
2Media and Representations of Time13
3Time as a Niche Dimension: Competition Between the Internet and Television29
4Temporal Aspects of Media Distribution49
5The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost61
6Time Management and CNN strategies (1980-2000)81
7Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe95
8Advertising and Internet Usage: A Perspective From Time and Media Planning113
9Media Markets as Time Markets: The Case of Spain127
10Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences145
11Time and Media Markets: Summary and Research Agenda161
Author Index173
Subject Index177

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Time and Media Markets 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
So awesome! I love it!
Anonymous More than 1 year ago
Can't wait!!!
Anonymous More than 1 year ago
Yaaaaay!