Overview

This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics.
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Time and Media Markets

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Overview

This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics.
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Editorial Reviews

Booknews
Albarran (radio, television and film, U. of North Texas) and Arrese (U. of Navarra) introduce ten papers on time and media markets with an overview of philosophical musings on time and scholarly media journals. International contributors report on such "attention economy" factors as how media influence the way we perceive time, media displacement in the wake of competition from the Internet, and the impact of economic convergence on evolving media corporations. The editors conclude with an agenda for future research. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781410606631
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 7/1/2002
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 877 KB

Table of Contents

Contents: Preface. A.B. Albarran, A. Arrese, Time and Media Markets: An Introduction. J. Durand, Media and Representation of Time. D.G. MacDonald, J.W. Dimmick, Time as a Niche Dimension: Competition Between the Internet and Television. R.G. Picard, M. Grönlund, Temporal Aspects of Media Distribution. D. Shaver, M.A. Shaver, The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost. M. Medina, Time Management and CNN Strategies (1980-2000). D.H. Goff, Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe. F.J. Pérez-Latre, Advertising and Internet Usage: A Perspective From Time and Media Planning. A. Nieto, Media Markets as Time Markets: The Case of Spain. P.F. Phalen, Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences. A. Arrese, A.B. Albarran, Time and Media Markets: Summary and Research Agenda.
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