The Timid Corporation: Why Business Is Terrified of Taking Risk / Edition 1

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Overview

'This book provides a much needed critical intervention in the governance and risk management mania that has characterised corporate regulation in the past ten years. Benjamin Hunt challenges us to reinterpret the mantras of brand management, customer focus, stakeholder dialogue, shareholder value and many more as products of an anxious society populated by defensive corporations, fearful of markets and led by empty political systems. The Timid Corporation is refreshingly provocative, and offers a timely reminder of the paradox of corporate regulation in the post-Enron world which can never restore trust. This book is essential reading for managers, politicians and academics concerned with the consequences of a culture of corporate risk aversion for genuine innovation."
Michael Power, P.D. Leake Professor of Accounting, and Co-Director, ESRC Centre for Analysis of Risk and Regulation, London School of Economics

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Product Details

  • ISBN-13: 9780470843680
  • Publisher: Wiley
  • Publication date: 4/22/2003
  • Edition number: 1
  • Pages: 264
  • Product dimensions: 6.02 (w) x 9.44 (h) x 0.80 (d)

Meet the Author

Benjamin Hunt is an independent journalist and researcher. He has written for several national newspapers, including Wall Street Journal and Guardian, and numerous specialist journals. He was a contributor to both the Financial Times Mastering Risk series, where he presented his research into the rise of risk management, and the Financial Times Mastering Management series. He has conducted research for a range of clients in the professional services sector, in business, finance and technology fields.

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Table of Contents

Acknowledgements.

Introduction: The Rise of the Cautious Manager.

PART ONE: THE RE-REGULATION OF THE CORPORATION.

The New Dynamic of Regulation.

Self-Regulation: Entrenching Caution.

The Rise of Risk Management.

Managing for Shareholder Value: The New Financial Risk Aversion.

PART TWO: A TIMID APPROACH TO MARKETS.

Industry in Defensive Mode.

The New Obsession with the Customer.

The Dumbing-Down of Innovation.

Fear of Growth.

PART THREE: EXPLAINING AND CHALLENGING RISK AVERSION.

A Crisis of Self-Belief.

Conclusion: Challenging the Culture of Risk Aversion.

Bibliography.

Index.

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted March 13, 2008

    My review

    Benjamin Hunt's The Timid Corporation is an elaborate informative book on the true values and aspects of today's major corporations.  Hunt uses modern examples of businesses that have been subject to fraud and corruption and uses those perspectives to explain why corporations have evaluated these events and taken a cautious approach to their business.  He explains how corporations have adopted certain ethics committees and risk-management policies to show how they do not want to be mistaken as a corrupt enterprise committed to fraud.  Any person interested in the realistic aspects of corporate business should really take this book into content.

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  • Anonymous

    Posted June 8, 2004

    Insightful!

    This book offers a passionate and stupendously irreverent slap in the face to virtually every management orthodoxy and business shibboleth. Nothing escapes the scathing criticism of this corporate Jeremiad. Managing for shareholder value? Woe to you, sinner! Think the brand is important? Out with you, infidel! There¿s plenty to find fault with in author Benjamin Hurt¿s presentation of his case. He¿s vengefully biased, and never lets a silly fixation like ¿balance¿ get in the way of a good zinger. He¿s set himself to dig holes in the dikes that hold the wild waters of skepticism at bay. This book will make you mad, make you protest, may even make you throw it against the wall in disgust. But any book that makes you react that way has something going for it. At least, it¿s a bracingly different perspective from anything else you¿ll read about management, marketing or finance. With that caveat about balance firmly in mind, We suggest reading this decidedly eccentric, provocative original, if you dare to take the risk.

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