Tips and Traps for Marketing Your Business

Tips and Traps for Marketing Your Business

5.0 1
by Scott Cooper, Fritz Grutzner, Birk Cooper
     
 

View All Available Formats & Editions

Win new customers—and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing

…  See more details below

Overview

Win new customers—and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.

  • Connect with your target market
  • Unlock hidden streams of profit and increase sales
  • Develop and deliver a compelling story for your brand
  • Effectively and profitably manage customer relationships
  • Determine how much media weight is enough and how to avoid spending too much
  • Attract customers to your Web site

Product Details

ISBN-13:
9780071494892
Publisher:
McGraw-Hill Professional Publishing
Publication date:
02/21/2008
Series:
Tips and Traps Ser.
Pages:
256
Product dimensions:
0.48(w) x 9.69(h) x 7.44(d)

Meet the Author

Scott W. Cooper is president of Marketing Engine
Group, a marketing planning firm, and coauthor of
The Successful Marketing Plan
and The One-Day
Marketing Plan.
Fritz P. Grutzner is President and founder of Brandgarten, a brand strategy consulting firm. Birk P. Cooper works in project management at Brandgarten.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >