Tips and Traps for Marketing Your Business

Tips and Traps for Marketing Your Business

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by Scott Cooper, Fritz Grutzner, Birk Cooper
     
 

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Win new customers—and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and

Overview

Win new customers—and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.

  • Connect with your target market
  • Unlock hidden streams of profit and increase sales
  • Develop and deliver a compelling story for your brand
  • Effectively and profitably manage customer relationships
  • Determine how much media weight is enough and how to avoid spending too much
  • Attract customers to your Web site

Product Details

ISBN-13:
9780071641449
Publisher:
McGraw-Hill Education
Publication date:
03/13/2008
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
256
File size:
13 MB
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This product may take a few minutes to download.

Meet the Author

Scott W. Cooper is president of Marketing Engine Group, a marketing planning firm, and coauthor of The Successful Marketing Plan and The One-Day Marketing Plan. Fritz P. Grutzner is President and founder of Brandgarten, a brand strategy consulting firm. Birk P. Cooper works in project management at Brandgarten.

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Tips and Traps for Marketing Your Business 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This great book connects the esoteric with the practical. Should be required reading for all sales, marketing and executive management. In today¿s fast-paced business environment, it is easy to forget the basics, and this book helped get us focused quickly with simple straight talk. I don¿t have time to be a marketing expert. I ordered this book for our senior executives after reading it over the weekend to get our brand focused and aligned with our business objectives. We now have a clear and exciting brand story and a solid marketing plan to tell it. It provides a logical and reasonable approach with many case references of real best practices. Regardless of your company¿s size, this is good common sense marketing review.