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Tips & Traps When Buying a Franchise

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Overview

Franchises are red-hot business opportunities - offering everyone from the corporate downsizing victim to the mid-life career changer to the recent college graduate the best path to becoming a successful business owner in today's troubled economy . . . Some franchises are mined with hidden costs, inflated revenue promises, poor marketing support, and worse . . . Learn how to tell the difference before you take the plunge! There's never been a better time to buy a franchise than now, provided you know what you're ...
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Overview

Franchises are red-hot business opportunities - offering everyone from the corporate downsizing victim to the mid-life career changer to the recent college graduate the best path to becoming a successful business owner in today's troubled economy . . . Some franchises are mined with hidden costs, inflated revenue promises, poor marketing support, and worse . . . Learn how to tell the difference before you take the plunge! There's never been a better time to buy a franchise than now, provided you know what you're doing, says author and successful franchise owner Mary Tomzack. In this candid, hard-hitting book, Tomzack provides a crash course in selecting the right franchise and turning it into a lucrative, satisfying business. You'll learn all the insider secrets you need to succeed, including how to select the best franchise for your personal finances and lifestyle; what the 5 hottest franchise opportunities are for the '90s; the questions you should ask up-front, before buying any franchise - questions that will prevent unpleasant surprises down the road; how to avoid the six most common first-year pitfalls; special sources for financing if you are a woman, a minority member, or a veteran; how to navigate the legal maze, understand the fine print of a franchise agreement, and avoid last-minute "deal breakers"; what to do in your first months as a new franchisee - from buying equipment. . . to recruiting and training employees . . . to mounting local promotions; where the ground-floor opportunities are in multiunit franchising and international franchises; how to build a business empire with franchises; and much more! You'll also hear the war stories and success secrets of a wide cross section of franchisees from across the country. They will provide you with the hard-won tips, strategies, and advice that you can rely on to help make your new venture a successful one.

In a guide to franchising that gives novice buyers the insider savvy they need to succeed, Tomzack reveals how to find the right franchise, financing, and location, match a franchise with finances and lifestyle, avoid the five most common first-year pitfalls, buy equipment, and recruit and train employees. 15 illustrations.

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Editorial Reviews

Booknews
Guides potential franchise investors through the selection, negotiation and financing process. The second edition features more franchisee stories and success tips. Annotation c. Book News, Inc., Portland, OR (booknew.com)
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Product Details

  • ISBN-13: 9781887137126
  • Publisher: Source Book Publications
  • Publication date: 3/28/1999
  • Edition description: Revised
  • Edition number: 2
  • Pages: 236
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.55 (d)

Table of Contents

Preface
1 Franchising for the 90s 1
2 What Makes a Good Franchisee? 5
3 Choosing the Right Franchise 25
4 How Can I Be Sure I Won't Lose Money? 43
5 The Franchise Agreement: The Potential Deal Breaker 73
6 Finding the Best Sources for Financing Your Business 95
7 Special Programs and Financing for Women, Minorities, and Veterans 117
8 Up and Running 127
9 Franchise Trends and Opportunities 147
10 Expanding to International Markets 157
11 Forewarned Is Forearmed: Common First-Year Problems 175
Appendix. Selected Contacts for Franchise Information 189
Index 201
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 19, 2004

    Before u buy a Franchise, Read this book

    Great place to start to learn about Franchising. The tips and traps were informative.

    Was this review helpful? Yes  No   Report this review
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