Title Design Essentials for Film and Video

Overview

Whether you're an experienced video editor, an indie filmmaker, or a dedicated amateur, this cookbook-style guide from bestselling author Mary Plummer will teach you how to create effective titles for your projects, no matter what your genre and subject matter may be. In addition to a wide array of clear, appealing, and appropriate recipes you can adapt for your own work, Mary provides a kind of "elements of style," explaining essential design principles such as size, color, speed, placement, and font choice. The...
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Overview

Whether you're an experienced video editor, an indie filmmaker, or a dedicated amateur, this cookbook-style guide from bestselling author Mary Plummer will teach you how to create effective titles for your projects, no matter what your genre and subject matter may be. In addition to a wide array of clear, appealing, and appropriate recipes you can adapt for your own work, Mary provides a kind of "elements of style," explaining essential design principles such as size, color, speed, placement, and font choice. The book is beautifully illustrated, and the accompanying DVD has QuickTime movies showing examples constructed using After Effects, Motion, LiveType, Photoshop, and Flash.
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Product Details

  • ISBN-13: 9780321445766
  • Publisher: Peachpit Press
  • Publication date: 2/26/2007
  • Pages: 186
  • Product dimensions: 7.00 (w) x 9.00 (h) x 0.34 (d)

Meet the Author

Mary Plummer has been editing film and video professionally for over 15 years using film, on-line, off-line, linear, non-linear and software-based systems. An Apple Certified Trainer in Final Cut Pro, Motion, and Soundtrack Pro, she has edited music videos, documentaries, trailers, and independent feature films, and composed original music that has been used in film and video projects from coast to coast. Also a lead trainer for Apple's Pro Certification program, and travels the country and Europe training new Apple Certified Trainers. Author of numerous Apple Pro Training Series books including; Soundtrack Pro and Getting Started with Motion.
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Table of Contents


Creating Effective Basic Titles     2
Basic Title Categories     4
Understanding Titling Goals     7
Choosing Fonts and Styling Text     7
Adding Personality to Your Titles     9
Type Family Dynamics     9
Comparing Type Families     9
Adding Style to Text     12
Defining Your Space and Layout     15
Working with Grids and Safe Zones     17
Title Techniques and Variations     18
Main Titles     18
Long Main Titles     21
Nonfiction Series Main Titles     23
Small Format Main Titles     28
Credits Techniques and Variations     29
Single Title Card     29
Double Title Card     31
Shared Credit     33
Text Block Techniques     35
Short Text Blocks and Paragraphs     36
Large Text Blocks     37
Key Information Text Techniques     40
Intellectual Property Rights and Short Disclaimer Techniques     43
Spicing Up Text With Drop Shadows, Outlines, and Glows     46
Understanding Drop Shadows     48
Scale     48
Color     48
Opacity, Blur, and Distance     49
Angle     49
Drop Shadow Techniques and Variations     50
Outline Techniques and Variations     56
Opacity, Blur, and Width     56
Shadow and Outline Combination Techniques     61
Glow Techniques and Variations     65
Radius and Offset     65
Enhancing Text with Color and Gradients     68
Working with Color     70
Primary and Secondary Colors     74
Complementary Colors     75
Title Color Techniques and Variations     76
Working with Gradients     80
Types of Gradients     80
Title Gradient Techniques and Variations     82
Working with Basic Animation     86
Animating Opacity: Fades and Cross Dissolves     89
Working with Fades     89
Working with Cross Dissolves     91
Title Opacity Animation Techniques and Variations     92
Animating Scale     97
Title Scale Animation Techniques and Variations     98
Tracking Animation     101
Title Tracking Animation Techniques and Variations     102
Position Animation     106
Title Position Animation Techniques and Variations     107
Choreographing a Title Sequence     114
Choreographing Titles to Audio     116
Choreographing Titles to Video     119
Choreographing by Title Priority     124
Creating Project-Based Titles     128
Evaluating the Background     130
Identifying the Background Content     130
Identifying the Background Focus or Movement     133
Identifying the Background Composition     138
Understanding the Canvas Composition     138
Defining the Background Layout     141
Identifying the Background Color     146
Training Your Inner Designer     150
Casting Titles That Complement a Project     150
Design Lower Third Text for a Documentary     152
Design List Text for a Training Video     159
Design Block Text and Key Information Titles for a PSA     165
Design Main Titles, Credits, and Intellectual Property Rights Titles for a Video Podcast     171
Appendix     174
Index     180
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