To Be Continued...: Soap Operas Around the World

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More About This Textbook


To be Continued. . . presents the first scholarly investigation of the soap opera as a global media phenomenon. The broad range of essays in this collection examine the cultural specificity of television soap operas and their reception in other cultures, covering soap production and soap watching in the US, Asia, Europe, Australia and Latin America. The contributors consider the nature of the soap opera as a media text, the history of the serial narrative as a form and the role of the soap opera in the development of feminist media criticism.

To be Continued. . . critically explores the world's most popular form of television drama. Among the many questions raised are why the soap opera is universally popular but frequently reviled as low culture trash. Several contributors tackle the pleasures and perils of US daytime soaps while others look at the manifestations of soap in Latin American countries.

`n addition to providing a fascinating insight to soaps and soap watching around the world, To be Continued. . . is an important contribution to many of the conflicts in contemporary media studies such as the nature of local and global contexts, cultural value and the popular, and the extent to which American cultural products infiltrate other cultures. Among the many notable contributors are Ien Ang, Robert C. Allen, Charlotte Brunsdon, Gabriele Kreutzner, Ellen Seiter and Christine Geraghty.

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Product Details

  • ISBN-13: 9780415110068
  • Publisher: Taylor & Francis
  • Publication date: 1/18/1995
  • Series: Comedia Series
  • Pages: 408
  • Age range: 18 years
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.06 (d)

Table of Contents

List of contributors
Introduction 1
1 Doubtless to be continued: A brief history of serial narrative 27
2 The role of soap opera in the development of feminist television scholarship 49
3 Social issues and realist soaps: A study of British soaps in the 1980s/1990s 66
4 National and cultural identity in a Welsh-language soap opera 81
5 Global Neighbours? 98
6 The end of civilization as we knew it: Chances and the postrealist soap opera 122
7 "I'm not a doctor, but I play one on TV": Characters, actors and acting in television soap opera 145
8 Plotting Paternity: Looking for dad on the daytime soaps 164
9 "They killed off Marlena, but she's on another show now": Fantasy, reality, and pleasure in watching daytime soap operas 182
10 "There's a queer in my soap!": The homophobia/AIDS story-line of One Life to Live 199
11 The consumption of soap opera: The Young and the Restless and mass consumption in Trinidad 213
12 Not all "soaps" are created equal: Toward a cross-cultural criticism of television serials 234
13 Our welcomed guests: Telenovelas in Latin America 256
14 Memory and form in the Latin American soap opera 276
15 Montezuma's revenge: Reading Los Ricos Tambien Lloran in Russia 285
16 The melodrama of national identity in post-Tiananmen China 301
17 All in the (Raghu) family: A video epic in cultural context 321
18 Sacred serials, devotional viewing, and domestic worship: A case-study in the interpretation of two TV versions of The Mahabharata in a Hindu family in west London 354
Select Bibliography 381
Index 388
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