To Be or Not to Be Intimidated?: That is the Question

Overview

If you’ve ever had a business deal go up in smoke -- whether it was a multibillion-dollar merger or a $10,000 fee or commission -- you’ll very quickly understand why To Be or Not to Be Intimidated? has made such a dramatic impact on profit-oriented business types around the globe. As one executive observed, it makes Donald Trump’s The Art of the Deal look like a nursery school primer.

No matter how successful you may be, there are times when you are subtly intimidated by others,...

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Overview

If you’ve ever had a business deal go up in smoke -- whether it was a multibillion-dollar merger or a $10,000 fee or commission -- you’ll very quickly understand why To Be or Not to Be Intimidated? has made such a dramatic impact on profit-oriented business types around the globe. As one executive observed, it makes Donald Trump’s The Art of the Deal look like a nursery school primer.

No matter how successful you may be, there are times when you are subtly intimidated by others, perhaps without being consciously aware of it -- that is, until the results become visible: a sale or deal that blows up at the last minute, a fee or commission that isn’t paid as promised, a loan that isn’t approved, or an anticipated promotion that doesn’t come through.

And the intimidator in any of these examples could be a deal-killing attorney, negative banker, petty bureaucrat, pain-in-the-neck client, unscrupulous competitor, or just an amoral character who speaks out of both sides of his mouth. Intimidators come in all shapes, all sizes, and all occupations -- and all are disrobed in To Be or Not to Be Intimidated?

It’s the first book ever written specifically for the real players who play for real chips in the real business world -- those male and female warriors who put on their suit of armour every day, venture into the Businessworld Jungle, and go head to head with nasty predators whose objective is to shaft everyone in their path.

These are the warriors who realize that closing the deal is only half the battle, and that the bigger challenge is knowing how to position yourself to make certain you receive what you’ve been promised! This is true whether it’s a corporate acquisition or a finder’s fee. It’s a matter of not allowing your wishes to override reality.

As Robert Ringer, legendary author of three #1 bestsellers, recalls: “Like millions of people before me, I went into one deal after another on just a handshake, believing the other party’s assurances that a handshake was all that I needed -- only to have him end up beating me over the head with his other hand. My wish was that I needed only a handshake; the reality was that I needed a clear, written agreement.”

In other words, Robert Ringer doesn’t write about the way the world ought to be; he writes about the way the world really is. And that irritates a lot of people -- especially self-righteous, self-anointed saints who are masters at intimidating others. They would prefer that most people not understand that intimidation is a common thread that runs through every business situation and a crucial factor that decides the outcome of many of life’s most important events.

Whether you’re a corporate executive, small businessman or woman, broker or salesperson, independent entrepreneur, or licensed professional, if you heed the realities exposed in To Be or Not to Be Intimidated?, there will be fewer occasions where you find yourself scratching your head and trying to figure out why a deal you thought you had under control ended up falling apart at the seams.

In this day and age of shaky financial markets, global competition, and even terrorism, understanding the phenomenon of intimidation is critical to both survival and financial success. To Be or Not to Be Intimidated? is not the best book of its kind; it’s the only book of its kind. Nothing even remotely close to it has ever before managed to find its way into print.

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What People Are Saying

Fred Hayman
I have just finished reading To Be or Not to Be Intimidated?, and it is absolutely fantastic. Finally, someone has dared to tell the truth! It really cuts to the chase when it comes to deal-making. This book should be required reading in every business school in the country.
— Founder, Giorgio Perfume
John T. Jeffers
Thank you for writing the first totally honest, totally realistic book I’ve ever read. As Vice President of Internet Business Development for a Fortune 500 company, I thought I was pretty good at thinking ‘outside the box.’ But a few chapters into your extraordinary book, I got very excited and said to myself, ‘Wow! Where has this been all my life?’ To Be or Not to Be Intimidated? is sheer, thundering dynamite
David Williams
Just wanted to let you know that I finished To Be or Not to Be Intimidated on Saturday. By page 200 I was so excited I could barely stay seated. I'm already formulating business strategies based on your techniques, and plan on re-reading the text this week to make sure there is nothing I missed.
— Vice President, Business Development BrowserMedia
Douglas Smith
As a homebuilder, I’ve been fortunate enough to enjoy my share of successes over the years. Even so, I wish I’d read To Be or Not to Be Intimidated? when I was just starting out, because it would have saved me a ton of grief. Your depiction of the predators in the Businessworld Jungle who relentlessly try to stick it to everyone in sight is incredibly accurate -- and your unique solutions are even better. An amazing book!
John Pugsley
Robert Ringer’s latest tome is highly-distilled wisdom from a battle-scarred veteran of the intimidation wars. It’s a terse, witty, and essential self-defense manual for every negotiation, from mega-buck mergers to collecting a commission. Going into any business negotiation without reading To Be or Not to Be Intimidated? is as senseless as going to a gunfight armed with a water pistol.
—Economist
Jesse Shannon
As a successful real estate broker, I know all too well what it’s like to be chiseled out of a commission. No one has ever described the problem as clearly as you, and no one has ever explained in such simple, gut-level language how to protect yourself from the assassins of the business world. Now I understand why so many real estate brokers refer to To Be or Not to Be Intimidated? as the bible of the industry.
Herbert M. Franks
To Be or Not to Be Intimidated? is unparalleled in its wisdom, clarity, humor, and profound insights into human nature. I think most people are bored by rah-rah motivation books and tired retreads filled with the same old success clichés that don't work in the real world. That's why I was so fascinated by your book that I couldn't put it down.
—Immediate Past President, Illinois State Bar Association—Herbert M. Franks
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Product Details

  • ISBN-13: 9780972404204
  • Publisher: Tortoise Press, Inc.
  • Publication date: 9/28/2002
  • Pages: 228

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