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Posted July 21, 2005
George Cohon describes how he turned McDonald¿s into a Russian institution by marketing meat, bread, potatoes and milk in a culture where such fare had long constituted the traditional diet. The lesson here is that when global companies market products that local consumers can readily identify with, the companies are perceived to be of local origin.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.