To the Desert and Back: How One Company and Its Leader Staged Events, Created Chaos, and Rejected Business as Usual to Reach Double Digit Success / Edition 1

To the Desert and Back: How One Company and Its Leader Staged Events, Created Chaos, and Rejected Business as Usual to Reach Double Digit Success / Edition 1

by Philip H. Mirvis, Karen Ayas, George Roth
     
 

ISBN-10: 0787966770

ISBN-13: 9780787966775

Pub. Date: 05/09/2003

Publisher: Wiley

Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume, eroding margins, critical quality problems— and is close to being sold off. Then Tex Gunning, its visionary new division chairman,

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Overview

Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume, eroding margins, critical quality problems— and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe.
To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.

The lessons learned from this dramatic business turna round provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.

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Product Details

ISBN-13:
9780787966775
Publisher:
Wiley
Publication date:
05/09/2003
Edition description:
1ST
Pages:
280
Product dimensions:
6.10(w) x 9.10(h) x 1.10(d)

Table of Contents

Preview: The View from the Desert.

Part I: Turnaround.

1. Wake-Up Call.

2. Rebuilding the Business.

Part II: Takeover.

3. Merger or Takeover?

4. Going into Therapy.

5. Revolution and Chaos.

Part III: Transforming the Organization.

6. 180 Leaders in Charge.

7. Community or Cult?

8. The McVan den Bergh Clan.

Part IV: Transforming the Business.

9. Growing a Market: Foods.

10. Growing a Brand: Fats.

11. Cascading Change: Uniquisine, Calvé, Royco, and Nassaukade.

Part V: Transfer.

12. To the Desert.

13. The Legacy of Growth.

Part VI: Takeaways for Leading Change.

14. Change Models and Methods.

15. Change as Theater.

16. Holistic Integration.

Appendix 1: Cast of Characters—Then and Now.

Appendix 2: Learning History.

Notes and Sources.

Acknowledgments.

About the Authors.

Index.

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