To Tweet or Not to Tweet: Writing Effective Text Messages for Business

To Tweet or Not to Tweet: Writing Effective Text Messages for Business

by Natalie Canavor, Claire Meirowitz
     
 

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.

 

How to plan and write powerfully effective business Tweets (and other super-short messages).

Overview

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.

 

How to plan and write powerfully effective business Tweets (and other super-short messages).

 

Increasingly, large organizations are finding an active Twitter “presence” essential to branding and customer interface. If you’re an entrepreneur, a professional, or a consultant, Twitter can be great for your purposes, too. But super-speeding the delivery system does not mean you should short-shrift the writing process. On the contrary: Look at texting and tweeting as the ultimate self-edit–a sort of final writing exam.

Product Details

ISBN-13:
9780132541220
Publisher:
Pearson Education
Publication date:
03/15/2010
Series:
FTPress Executive Briefs
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
6
File size:
151 KB

Meet the Author

Natalie Canavor’s publications, articles, Web sites, and scripts have won international recognition. She successfully launched four monthly national magazines for business and professional audiences and directed all communications for New York State’s largest educational agency, where she supervised hundreds of publications and advised leaders on PR strategy. Her journalism credits include numerous features for The New York Times and Newsday. She consults for Adelphi University’s Long Island Center for Nonprofit Leadership. Claire Meirowitz, an award-winning author, has served as project manager and copy editor for many leading business, technology, and educational publications and for publishers including Forbes, The Wall Street Journal, CMP Media LLC, Ziff-Davis Media, Interex, and United Technical Publications. She has managed projects and edited materials for IBM, Microsoft, HP, Intel, Cisco Systems, Computer Associates, Kodak, Merant, MOCA, and Qwest.

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