– Russian Journal of Communication
"[T]he collection of papers put together by Matthew Romaniello and Tricia Starks constitutes a highly useful contribution to our knowledge. Standard Russian/ Soviet history books do not treat the subject of tobacco in any meaningful way. In addition to the generally high caliber of the scholarship, the editors have done an excellent job in recruiting papers that almost seamlessly cover the beginnings of tobacco use through the present day with all relevant periods covered."
– Slavic Review
"[T]here is much in this collection that will interest both economic and cultural historians, historians of medicine and students of contemporary Russian politics and society."
– Social History of Medicine
"One of the many fascinating aspects of this edited collection is the spotlight it throws on the role of Russia's European neighbours in encouraging the spread of tobacco use within Russia from the early modern period through to the Soviet era. … [A]s a whole, the book makes a substantial contribution to the cultural and economic history of Russia . Many of the chapters in the volume also give an insight into the enduring attraction of tobacco for its users, despite the best (or worst) efforts of the state."
– Medical History
"A collection of essays that explains the Russian love affair with tobacco is timely ... Matthew Romaniello and Tricia Starks initially assembled panels on the subject for the November 2007 meeting of the American Association for the Advancement of Slavic Studies. The resulting volume is a collection of chapters by mainly U.S. scholars (with input from Britain's Catriona Kelly, two Russian scholars, and the former director of the Moscow cigarette factory Iava), who analyze a fascinating topic from the various methodological approaches of economics, culture, consumerism, politics, policy and comparative history, international relations, and gender analysis. … This collection … suggests that Russia's tobacco history deserves further research."
– Business History Review