Tobacco War: Inside the California Battles / Edition 1

Tobacco War: Inside the California Battles / Edition 1

by Stanton A. Glantz

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ISBN-10: 0520222865

ISBN-13: 9780520222861

Pub. Date: 05/10/2000

Publisher: University of California Press

Tobacco War charts the dramatic and complex history of tobacco politics in California over the past quarter century. Beginning with the activities of a small band of activists who, in the 1970s, put forward the radical notion that people should not have to breathe second-hand tobacco smoke, Stanton Glantz and Edith Balbach follow the movement through the


Tobacco War charts the dramatic and complex history of tobacco politics in California over the past quarter century. Beginning with the activities of a small band of activists who, in the 1970s, put forward the radical notion that people should not have to breathe second-hand tobacco smoke, Stanton Glantz and Edith Balbach follow the movement through the 1980s, when activists created hundreds of city and county ordinances by working through their local officials, to the present--when tobacco is a highly visible issue in American politics and smoke-free restaurants and bars are a reality throughout the state. The authors show how these accomplishments rest on the groundwork laid over the past two decades by tobacco control activists who have worked across the U.S. to change how people view the tobacco industry and its behavior.

Tobacco War is accessibly written, balanced, and meticulously researched. The California experience provides a graphic demonstration of the successes and failures of both the tobacco industry and public health forces. It shows how public health advocates slowly learned to control the terms of the debate and how they discovered that simply establishing tobacco control programs was not enough, that constant vigilance was necessary to protect programs from a hostile legislature and governor. In the end, the California experience proves that it is possible to dramatically change how people think about tobacco and the tobacco industry and to rapidly reduce tobacco consumption. But California's experience also demonstrates that it is possible to run such programs successfully only as long as the public health community exerts power effectively. With legal settlements bringing big dollars to tobacco control programs in every state, this book is must reading for anyone interested in battling and beating the tobacco industry.

Product Details

University of California Press
Publication date:
Edition description:
New Edition
Product dimensions:
6.00(w) x 9.00(h) x 1.25(d)

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Table of Contents

List of Figures and Tablesxiii
The Changing Environment of Tobacco2
Recurring Themes4
2.Beginnings: The Nonsmokers' Rights Movement7
The Berkeley Ordinance9
Proposition 59
The Tobacco Industry Joins the Battle11
The $43 Million Claim14
The Postmortem16
Proposition 1018
Going Local21
The San Francisco Ordinance22
The Tobacco Industry's Counterattack23
Tobacco Control Advocates Mobilize25
The Proposition P Campaign26
Lessons from the Proposition P Campaign29
3.Proposition 99 Emerges33
The Idea34
The Coalition for a Healthy California35
The Legislative Effort39
The CMA and the Tobacco Industry46
The Napkin Deal47
4.Beating the Tobacco Industry at the Polls50
Locking in Money for Prevention50
Organizing the Campaign52
The Industry Campaign54
Getting the Medical Providers to Buy In55
Collecting the Signatures57
Launching the Election Campaign60
Putting the Issue before the Voters64
The CMA's Quiet Withdrawal66
The Fake Cop Fiasco68
Reflections on the Industry's Defeat73
5.Moving to the Legislature76
The Tobacco Industry's Pricing Strategy77
Conflicting Views of Health Education79
A Hostile Legislative Environment82
California's Fiscal Problems84
Down the Legislative Path85
The Coalition's Disintegration86
The Governor's Budget90
The Tobacco Industry's Legislative Strategies93
6.Proposition 99's First Implementing Legislation97
The Voluntary Health Agencies' Legislation97
Other Significant Tobacco Education Legislation100
The Child Health and Disability Prevention Program102
Negotiations and Agreements103
Project 90108
The Battle over the Media Campaign112
The Research Account114
The Outcome115
7.Implementing the Tobacco Control Program120
Two Different Models121
Leadership at DHS124
The Media Campaign126
The Local Lead Agencies130
Encouraging Diversity133
The Schools: A Different Approach137
Early Leadership Problems141
Monitoring and Accountability142
Formalizing Noncooperation between DHS and the Schools143
8.The Tobacco Industry's Response147
The Industry and the Media Campaign147
"It's the Law"153
The Industry and the Schools154
9.The Battle over Local Tobacco Control Ordinances157
Beverly Hills159
The Escalating Fight over Local Ordinances166
Long Beach170
Placer County172
The Sacramento Battle over Measure G174
The Tobacco Industry's Plan: "California's Negative Environment"176
The Tobacco Industry and the California Public Records Act177
10.Continued Erosion of the Health Education Account: 1990-1994182
Early Postures184
The CMA Position185
Governor Wilson's Budget Cuts188
The Tobacco Industry's Strategy189
The Final Negotiations190
AB 99 Emerges192
The Governor Tries to Kill the Media Campaign194
The First Litigation: ALA's Lawsuit197
The 1992-1993 Budget Fight201
Positioning for 1994204
The Governor Kills the Research Account207
11.Battles over Preemption212
SB 376: The First Threat of Preemption213
The Voluntary Health Agencies Accept Preemption215
The Birth of AB 13217
The Tobacco Industry's Response: AB 996218
The View from outside Sacramento220
AB 13 and AB 996 on the Assembly Floor221
On to the Senate222
The Philip Morris Plan224
The Philip Morris Initiative226
The Continuing Fight over AB 13229
The Philip Morris Signature Drive231
The Legislature Passes AB 13232
AB 13 and Proposition 188233
The Stealth Campaign234
The "No" Campaign237
The Wellness Foundation240
The Federal Communications Commission242
12.The End of Acquiescence246
The Governor's 1994-1995 Budget247
The Creation of AB 816249
Objections to CHDP250
The Hit List255
The ANR-SAYNO Lawsuit257
The Conference Committee Hearing258
The CMA260
Last-Minute Efforts to Stop AB 816263
The Floor Fight265
The Final Bill266
13.The Lawsuits270
Child Health and Disability Prevention271
Comprehensive Perinatal Outreach273
The Health Groups' Victory274
The Lawsuit's Aftermath: SB 493 in 1995278
The SB 493 Lawsuits282
14.Doing It Differently284
The Need for a Change285
The December Meeting289
The CMA293
The Governor's Budget295
Changes in the Legislature296
The Coalitions Form299
The "Hall of Shame" Advertisement302
The Wellness Grant306
The CMA House of Delegates Meeting308
The Philip Morris Memo311
The Governor's May Revision314
Reaction to the Governor's New Budget315
Attempted Restrictions on the Media Campaign318
The Research Account319
The Final Budget Negotiation321
Engaging the Media324
The End of the Diversions327
15.Political Interference in Program Management330
Squashing the Media Campaign331
"Nicotine Soundbites"334
Implementing Pringle's Pro-Tobacco Policies338
Shutting Out the Public Health Community343
The TEROC Purge348
The Strengthened Advertisements350
The 1998 Hearings353
Trying to Control TEROC354
Delayed Implementation of the Smoke-free Workplace Law357
Pulling the Advertisements for Smoke-free Bars359
The California Tobacco Survey: TCS "Fires" John Pierce362
16.Lessons Learned367
The Players368
The Keys to Success: Ideas, Power, and Leadership370
Ideas: Knowing What You Want371
Power: Turning Ideas into Action374
Leadership: Seizing Opportunities and Challenging the Status Quo376
Appendix A.Organizations, Programs, and People Involved in Tobacco Control in California381
Appendix B.Important California Tobacco Control Events384
About the Authors427

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