2.3 6
by H. G. Wells

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Presented as a miraculous cure-all, Tono-Bungay is in fact nothing other than a pleasant-tasting liquid with no positive effects. Nonetheless, when the young George Ponderevo is employed by his Uncle Edward to help market this ineffective medicine, he finds his life overwhelmed by its sudden success. Soon, the worthless substance is turned into a formidable fortune,…  See more details below


Presented as a miraculous cure-all, Tono-Bungay is in fact nothing other than a pleasant-tasting liquid with no positive effects. Nonetheless, when the young George Ponderevo is employed by his Uncle Edward to help market this ineffective medicine, he finds his life overwhelmed by its sudden success. Soon, the worthless substance is turned into a formidable fortune, as society becomes convinced of the merits of Tono-Bungay through a combination of skilled advertising and public credulity. As the newly rich George discovers, however, there is far more to class in England than merely the possession of wealth.

Editorial Reviews

Michael Dirda

Tono-Bungay! Sometimes it sounds like the name of a Polynesian Shangri-La, at other times like the magical abracadabra shouted by the carnival illusionist just before his lovely assistant suddenly disappears. Tono...Bungay! But what does the word really stand for? H. G. Wells (1866-1946) keeps the secret from his readers, providing only hints, until the second quarter of this astonishing book.

In recent years, there's been increasing talk that the boundaries between literary genres have been breaking down or "evaporating." Yet this novel--generally viewed as Wells's greatest literary achievement--manages to segue, quite smoothly and methodically, from Dickensian comedy to naturalist love story to sociological commentary to Victorian aeronautical adventure to erotic tragedy and, finally, to a kind of humanist threnody about the past, present and future of England.

Today, of course, we think of Wells chiefly as the father of modern science fiction, the author of "scientific romances" such as The Time Machine and The War of the Worlds. But during the first dozen or so years of the 20th century, Herbert George Wells was generally regarded, to use a modern locution, as England's best novelist under 40. Even such an eminence as Henry James thought him so, and Joseph Conrad, as a sign of his esteem, in 1907 dedicated The Secret Agent to him.

Wells himself never viewed his science fiction classics as true novels; they were "fantasias of possibility," allegories exploring certain aspects of contemporary technology, Swiftian parables of mankind's hubris. His serious literary fiction directly addressed the "condition of England" or "the way we live now," and included Love and Mr. Lewisham (1900), Kipps (1905), Ann Veronica, (1909) the serio-comic History of Mr. Polly (1910) and Tono-Bungay (1909). In an 1897 essay on the work of his friend George Gissing--today best known for the merciless New Grub Street--Wells wrote that certain novelists, like Gissing and himself, "have set themselves to write novels which are neither studies of character essentially, nor essentially series of incidents, but deliberate attempts to present in typical groupings distinct phases of our social order." Beneath this sociological umbrella, Wells's own books zero in on his favorite theme, that of personal emancipation, of how people--especially women and the lower middle classes--might escape the trammels of injurious moralities and outmoded conventions. Notoriously, in Ann Veronica the young heroine forthrightly tells her married biology teacher: "'I want you. I want you to be my lover. I want to give myself to you. I want to be whatever I can to you.' She paused for a moment. 'Is that plain?'"

Wells himself famously disagreed with Henry James about the nature of fiction. While the Master argued that exacting control, a consistent point of view, and close attention to form were essential to true literary artistry, Wells was convinced that we shouldn't allow the novel to be so straitjacketed or constrained. Tristram Shandy--a loose and baggy masterpiece in which almost anything goes--was, significantly, Wells's choice for the greatest English novel. Authorial voice matters, he believed; it gives charm and humanity to a narrative. As George Ponderevo, the narrator of the highly autobiographical Tono-Bungay, announces early on:

I suppose what I'm really trying to render is nothing more nor less than Life--as one man has found it. I want to tell--myself, . . . to say things I have come to feel intensely of the laws, traditions, usages, and ideas we call society, and how we poor individuals get driven and lured and stranded among these windy, perplexing shoals and channels.

He adds: "Do what I will I fail to see how I can be other than a lax, undisciplined story-teller. I must sprawl and flounder, comment and theorize, if I am to get the thing out I have in mind." Modern readers should, in consequence, slow down a bit to fully enjoy this bountiful novel's variety and richness.

George Ponderevo is born the son of the housekeeper at a great, but decaying estate called Bladesover. He grows up in a world where a person knows his or her place and is frequently reminded of it. When the snooty Mrs. Mackeridge "told you it was a fine morning, she seemed also to be telling you you were a fool and a low fool to boot; when she was spoken to, she had a way of acknowledging your poor tinkle of utterance with a voluminous, scornful 'Haw' that made you want to burn her alive. She also had a way of saying 'Indade!' with a droop of the eyelids."

After George fights with a young aristocrat over a little girl named Beatrice, he is sent away to become an apprentice to his pharmacist Uncle Edward Ponderevo. Uncle Edward is what Americans of that era would have called a genuine go-getter. He's all "jump," and crackling with ideas for making it big. However, when he invests his savings, and George's little inheritance too, everything goes bust and the would-be tycoon is forced to sell his small-town chemist's shop and move, ignominiously, to London. Eventually George, having won a science scholarship, also travels to the great metropolis to finish his education.

Back in those early days, he tells us, "I was serious...I was capable then of efforts--of nobilities...I thought I was presently to go out into a larger and quite important world and do significant things there. I thought I was destined to do something definite to a world that had a definite purpose. I did not understand then, as I do now, that life was to consist largely in the world's doing things to me."

This note of regret, especially that life hasn't lived up to youthful dreams, recurs throughout Tono-Bungay, and at one point the now middle-aged George alludes to some kind of breakdown. At first this tragic tone may seem a little hyperbolic, but George really does earn his bitterness. His story unreels a series of lost illusions, about love, marriage, business, success in life, everything. If his reminiscences occasionally seem somewhat detached and affectless, that's mainly because George is emotionally exhausted, broken by his experiences.

The young provincial's initial impression of London is, significantly, one of congestion, grayness and slums, "a boundless world of dingy people." However, he soon reconnects with his Uncle Edward, who on the surface appears more than ever an updated version of Mister Micawber, sure that something will turn up. "I make my plans," Uncle Edward tells his nephew. "I rally my attack."

What, asks George, are you talking about? The older man grows quiet, almost conspiratorial.

'Listen!' he said.

I listened.

'Tono-Bungay,' said my uncle very slowly and distinctly.

And so ends Book One of the novel.

As the second of the four sections opens, George has settled in London, where he is supposed to be studying science. But like many a young man before him, he is quickly seduced by the more profane pleasures of city life. "If I went eastward towards Picadilly, women who seemed then to my boyish inexperience softly splendid and alluring, murmured to me as they passed." In fact, George is drawn to nearly every woman he meets. But "it is odd that I can't remember when first I saw Marion, who became my wife--whom I was to make wretched, who was to make me wretched."

Despite prim Marion's general lack of ardor, George nonetheless grows hopelessly infatuated and absolutely desperate to marry her. It is at this point that one day, while strolling down a busy London street, he suddenly sees an advertising poster that reads, quite simply: "The Secret of Vigour, Tono-Bungay."

In short order, George discovers that Uncle Edward is bottling a sham tonic, utterly devoid of any actual medicinal benefit, and advertising it with a flair that the Mad Men of the 1960s would envy.

In fact, Uncle Edward turns out to be a genius at marketing and promotion: "Advertisement," he tells George, "has revolutionized trade and industry; it is going to revolutionize the world. The old merchant used to tote about commodities; the new one creates values. Doesn't need to tote. He takes something that isn't worth anything--or something that isn't particularly worth anything, and he makes it worth something. He takes mustard that is just like anybody else's mustard, and he goes about saying, shouting, singing, chalking on walls, writing inside people's books, putting it everywhere, 'Smith's Mustard is the Best.' And behold it is the Best.'"

George, knowing that Tono-Bungay is a quack elixir, is at first shocked and morally offended. But, then, Marion makes clear that she will only consent to marry him if he's earning a solid 500 pounds a year. Desire quickly defeats ideals. So George sulkily agrees to sell out, to sacrifice "the springtime of my life, to...bottling rubbish for the consumption of foolish, credulous and depressed people."

From the first, Tono-Bungay is promoted through an "alluring, button-holeing, let-me-just-tell-quite-soberly-something-you-ought-to-know style of newspaper advertisement." One quarter-column ad blazes forth the headline: "HILARITY--TONO-BUNGAY. Like Mountain Air in the Veins." This is then followed by "the penetrating trio of questions: 'Are you bored with your Business? Are you bored with your Dinner? Are you bored with your Wife?'"

As it turns out, Tono-Bungay is good for almost anything that ails you. It even works marvels as a "Hair Stimulant" when mixed with "an emollient and nutritious oil derived from crude Neat's Foot Oil." Of course, it will be "manifest to any one of scientific attainments that in Neat's Foot Oil derived from the hoofs and horns of beasts, we must necessarily have a natural skin and hair lubricant." Eventually, one can even buy Tono-Bungay mouthwash: "You are Young Yet, but are you Sure Nothing has Aged your Gums?"

As the Ponderevo business empire continues to expand, George simultaneously grows increasingly unhappy with Marion. He feels half dead. His bohemian friend, the sculptor Ewart, tells him that all our trouble in life derives from the fact "that we don't really exist and we want to." Tono Bungay itself symbolizes our "hunger to be--for once--really alive--to the finger tips!" And, admit it or not, what most men yearn to be is "something perpetually young and beautiful--young Joves--young Joves, Ponderevo'--his voice became loud, harsh and declamatory--'pursuing coy half-willing nymphs through everlasting forests.'"

Meanwhile, Uncle Edward himself pursues wealth beyond the dreams of avarice. "It's a great world, George, nowadays, with a fair chance for everyone who lays hold of things. The career ouvert to the Talons--eh?" Before long, Edward Ponderevo oversees a vast conglomerate called Domestic Utilities, abbreviated as Do Ut. He has risen to become "the Napoleon of domestic conveniences."

And yet, as George repeatedly reminds us, most of what Uncle Edward sells and owns and promises is pure sham. In essence, this corporate mogul is paid vast sums by the irrational world "for sitting in a room and scheming and telling it lies. For he created nothing, he invented nothing, he economized nothing. I cannot claim that a single one of the great businesses we organized added any real value to human life at all."

Uncle Edward, however, remains wholly unfazed. "We mint Faith, George.... That's what we do. And by Jove we got to keep minting!" Think back over the past decade of financial news: What has changed?

As a nouveau riche plutocrat, bumptious Uncle Edward naturally expects that he and his immensely likeable wife Susan can now enter high society; he even dreams of a knighthood. Yet the couple make one egregious gaffe after another. Using a technique later perfected by Ronald Firbank in his campily comic novels, Wells evokes a crowded lawn party by simply setting down snatches of overheard conversation:

"The daughter had a disappointment and went to China as a missionary and got mixed up in a massacre....

"Married a Papist and was quite lost to them."

"He failed some dreadful examination and had to go into the militia."

"So she bit his leg as hard as ever she could and he let go..."

"Preserved them both in spirits very luckily, and there they are in his study, though of course he doesn't show them to everybody."

To cement his new cultural identity as a connoisseur and patron of the arts, Uncle Edward acquires The Sacred Grove: A Weekly Magazine of Art, Philosophy, Science and Belles Lettres. Wells reproduces a facsimile of the contents page of a typical issue. Articles include "A hitherto unpublished letter from Walter Pater" and a note on "Charlotte Bronte's maternal great aunt." But above, below and on the sides of this list of prissy academic essays appear vulgarly ostentatious claims for the enigmatic "Twenty-Three Pill," which is, as everyone knows, "the best pill in the world for an irregular liver."

By this point, the reader might be starting to wonder "What next?", and so Wells again changes key. One day the explorer Gordon-Nasmyth appears in the Tono-Bungay offices with a strange story about a substance called quap, "the most radio-active stuff in the world." Uncle Edward has long dreamt of cornering the market on some essential consumer item and quap, which is desperately needed for Capern's Patent Filament, looks to be just the ticket. But quap is hardly as innocuous as Tono-Bungay. Gordon Nasmyth relates how he discovered two luminescent hillocks--"like the backs of hogs"-- on a mysterious island near the coast of West Africa. A little way off from "bone-white dead trees" stood an "abandoned station,--abandoned because every man who stayed two months at that station stayed to die, eaten up mysteriously like a leper."

To establish the truth of his story, Gordon-Nasmyth hands George a small sample of quap for testing. It's all he was able to bring back with him. "Don't carry it about on you," he adds in parting. "It makes a sore."

Before the end of the novel, George himself will sail to this blasted West African landscape to retrieve the hideously valuable quap. On the journey southward, Wells's descriptive powers attain a lushness reminiscent of Conrad:

Here and there strange blossoms woke the dank intensities of green with a trumpet call of colour. Things crept among the jungle and peeped and dashed back rustling into stillness. Always in the sluggishly drifting, opaque water were eddyings and stirrings; little rushes of bubbles came chuckling up lightheartedly from this or that submerged conflict and tragedy; now and again were crocodiles like a stranded fleet of logs, basking in the sun. Still it was by day, a dreary stillness broken only by insect sounds and the creaking and flapping of our progress, by the calling of the soundings and the captain's confused shouts; but in the night as we lay moored to a clump of trees the darkness brought a thousand swampy things to life and out of the forest came screamings and howlings, screamings and yells that made us glad to be afloat. And once we saw between the tree stems long blazing fires.

Given all this plenty, new readers should know that I haven't mentioned even half of what's in Tono-Bungay. Little Beatrice reappears as a seductive young woman, troublingly beautiful but with a dark secret. Wells's depiction of the high-spirited Aunt Susan makes her the most winning and three-dimensional female character in the novel. Several sections cover George's aeronautical experiments with gliders and balloons, culminating in a frantic night-flight, during a gale, over the English channel. There's even an almost wholly gratuitous murder. Not least, the novel closes with a long prose aria, reviewing England's history and future, as a sleek destroyer ominously sails down the Thames at night toward the open sea.

Is the new age depicted in Tono-Bungay any improvement on the old? Throughout, Wells repeatedly underscores George's ambivalent feelings about the vanishing traditions represented by Bladesover. While both author and character properly reject its entrenched class prejudices, something in them still admires the ancient nobility. "It is nonsense to pretend that finance makes any better aristocrats than rent. Nothing can make an aristocrat but pride, knowledge, training, and the sword." In one novel or tract after another, Wells would go on to imagine a new aristocracy of technocratic wise men installed as the proper governors of the earth. This is the positive vision of a chrome-bright future we associate with the Wells-based film Things to Come.

Tono-Bungay itself, however, takes its place with Thomas Mann's Confessions of Felix Krull, Confidence Man and William Gaddis's The Recognitions in depicting a world of humbuggery and falsification, of a society that has lost all its authenticity, where everything has grown fake, counterfeit, just smoke and mirrors. More than once, Uncle Edward recalls both Mr. Merdle, the supreme master-financier of Dickens' Little Dorrit and our own Ponzi-scamming Bernie Madoff. George ultimately sums up the Ponderevo empire "as the compactest image and sample of all that passes for Progress, of all the advertisement-inflated spending, the aimless building up and pulling down, the enterprise and promise of my age.... One vast dismal spectacle of witless waste!"

Still, there's outward waste and there's inner wasting. In quap's cancerous, insidious power to accelerate actual atomic decay, Wells points to "the ultimate eating away and dry-rotting and dispersal of all our world. So that while man still struggles and dreams his very substance will change and crumble from beneath him." And leave not a wrack behind.

In this tableau of a world in transition--moving from the serene afternoon of high Victorian certainties to the modern age's rabid commercialism--Wells is scathing, poetic, funny, heart-breaking, and powerfully contemporary. What he proclaimed at the end of his 1911 essay, "The Contemporary Novel," he actually did:

We are going to write about business and finance and politics and precedence and pretentiousness and decorum and indecorum...We are going to write about wasted opportunities and latent beauties...We are going to appeal to the young and the hopeful and the curious, against the established, the dignified and defensive. Before we have done, we will have all life within the scope of the novel.

For Wells that novel was Tono-Bungay.

--Michael Dirda

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chapter the first
Of Bladesover House, and My Mother; and the Constitution of Society

I Most people in this world seem to live “in character”; they have a beginning, a middle and an end, and the three are congruous one with another and true to the rules of their type. You can speak of them as being of this sort of people or that. They are, as theatrical people say, no more (and no less) than “character actors.” They have a class, they have a place, they know what is becoming in them and what is due to them, and their proper size of tombstone tells at last how properly they have played the part. But there is also another kind of life that is not so much living as a miscellaneous tasting of life. One gets hit by some unusual transverse force, one is jerked out of one’s stratum and lives crosswise for the rest of the time, and, as it were, in a succession of samples. That has been my lot, and that is what has set me at last writing something in the nature of a novel. I have got an unusual series of impressions that I want very urgently to tell. I have seen life at very different levels, and at all these levels I have seen it with a sort of intimacy and in good faith. I have been a native in many social countries. I have been the unwelcome guest of a working baker, my cousin, who has since died in the Chatham infirmary; I have eaten illegal snacks—the unjustifiable gifts of footmen—in pantries, and been despised for my want of style (and subsequently married and divorced) by the daughter of a gasworks clerk; and—to go to my other extreme—I was once—oh, glittering days!—an item in the house-party ofa countess. She was, I admit, a countess with a financial aspect, but still, you know, a countess. I’ve seen these people at various angles. At the dinner-table I’ve met not simply the titled but the great. On one occasion—it is my brightest memory—I upset my champagne over the trousers of the greatest statesman in the empire—Heaven forbid I should be so invidious as to name him!—in the warmth of our mutual admiration.

And once (though it is the most incidental thing in my life) I murdered a man. . . .

Yes, I’ve seen a curious variety of people and ways of living altogether. Odd people they all are, great and small, very much alike at bottom and curiously different on their surfaces. I wish I had ranged just a little further both up and down, seeing I have ranged so far. Royalty must be worth knowing and very great fun. But my contacts with princes have been limited to quite public occasions, nor at the other end of the scale have I had what I should call an inside acquaintance with that dusty but attractive class of people who go about on the high-roads drunk but en famille (so redeeming the minor lapse), in the summertime, with a perambulator, lavender to sell, sun-brown children, a smell, and ambiguous bundles that fire the imagination. Navvies, farm-labourers, sailormen and stokers, all such as sit in 1834 beer-houses, are beyond me also, and I suppose must remain so now for ever. My intercourse with the ducal rank too has been negligible; I once went shooting with a duke, and in an outburst of what was no doubt snobbishness, did my best to get him in the legs. But that failed.

I’m sorry I haven’t done the whole lot though. . . .

You will ask by what merit I achieved this remarkable social range, this extensive cross-section of the British social organism. It was the Accident of Birth. It always is in England. Indeed, if I may make the remark so cosmic, everything is. But that is by the way. I was my uncle’s nephew, and my uncle was no less a person than Edward Ponderevo, whose comet-like transit of the financial heavens happened—it is now ten years ago! Do you remember the days of Ponderevo, the great days, I mean, of Ponderevo? Perhaps you had a trifle in some world-shaking enterprise! Then you know him only too well. Astraddle on Tono-Bungay, he flashed athwart the empty heavens—like a comet—rather, like a stupendous rocket!—and overawed investors spoke of his star. At his zenith he burst into a cloud of the most magnificent promotions. What a time that was! The Napoleon of domestic conveniences! . . .

I was his nephew, his peculiar and intimate nephew. I was hanging on to his coat-tails all the way through. I made pills with him in the chemist’s shop at Wimblehurst before he began. I was, you might say, the stick on his rocket; and after our tremendous soar, after he had played with millions, a golden rain in the sky, after my bird’s-eye view of the modern world, I fell again, a little scarred and blistered perhaps, two and twenty years older, with my youth gone, my manhood eaten in upon, but greatly edified, into this Thames-side yard, into these white heats and hammerings, amidst the fine realities of steel—to think it all over in my leisure and jot down the notes and inconsecutive observations that make this book. It was more, you know, than a figurative soar. The zenith of that career was surely our flight across the channel in the Lord Roberts b. . . .

I warn you this book is going to be something of an agglomeration. I want to trace my social trajectory (and my uncle’s) as the main line of my story, but as this is my first novel and almost certainly my last, I want to get in, too, all sorts of things that struck me, things that amused me and impressions I got—even although they don’t minister directly to my narrative at all. I want to set out my own queer love experiences too, such as they are, for they troubled and distressed and swayed me hugely, and they still seem to me to contain all sorts of irrational and debatable elements that I shall be the clearer-headed for getting on paper. And possibly I may even flow into descriptions of people who are really no more than people seen in transit, just because it amuses me to recall what they said and did to us, and more particularly how they behaved in the brief but splendid glare of Tono-Bungay and its still more glaring offspring. It lit some of them up, I can assure you! Indeed, I want to get in all sorts of things. My ideas of a novel all through are comprehensive rather than austere. . . .

Tono-Bungay still figures on the hoardings, it stands in rows in every chemist’s storeroom, it still assuages the coughs of age and brightens the elderly eye and loosens the elderly tongue; but its social glory, its financial illumination, have faded from the world for ever. And I, sole scorched survivor from the blaze, sit writing of it here in an air that is never still for the clang and thunder of machines, on a table littered with working drawings, and amid fragments of models and notes about velocities and air and water pressures and trajectories—of an altogether different sort from that of Tono-Bungay.

Copyright© 2003 by H. G. Wells

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Tono-Bungay 2.3 out of 5 based on 0 ratings. 6 reviews.
Anonymous More than 1 year ago
I had this book returned because there are so many typos that I couldn't get through the first 12 pages
Anonymous More than 1 year ago
Not possible to read. I will have to go to a non free copy.
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