Total Exposure: Controlling Your Company's Image in the Glare of the Business Media Explosion

Overview

Business news has exploded into one of the fastest-growing media sectors in America. Fueled by a national obsession with investing, the average American is now thinking about business, talking about business - even searching out information about your business.. "An avalanche of newspaper stories, personal finance magazines, television segments, trade journals, and online services are spilling forth more and more information, faster and more furiously than ever before.. "Now you can learn how to maneuver deftly ...
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Overview

Business news has exploded into one of the fastest-growing media sectors in America. Fueled by a national obsession with investing, the average American is now thinking about business, talking about business - even searching out information about your business.. "An avalanche of newspaper stories, personal finance magazines, television segments, trade journals, and online services are spilling forth more and more information, faster and more furiously than ever before.. "Now you can learn how to maneuver deftly through this highly charged, aggressive media environment with Total Exposure. It's the first book to combine commentary on the irreversible transformation of business journalism with advice for strategically managing your company's image.
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Editorial Reviews

Booknews
A longtime corporate advisor and media relations consultant explains to senior executives and public relations specialists how to strategically manage a company's image in the current chaotic, aggressive media environment. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780814404843
  • Publisher: AMACOM
  • Publication date: 12/15/1999
  • Pages: 225
  • Product dimensions: 6.30 (w) x 9.32 (h) x 1.04 (d)

Table of Contents

Part I: The Good, the Bad and the Ugly: Defining the New Media Environment
1. Barbie in the Boardroom: Business News as Entertainment
2. The Dumbing Down of News: A Talent Deficit Grows
3. Filling the Space: The Credibility Vacuum
4. Gen-X Journalism: The Mouse That Roared
5. Plug In or Perish: The Power of the On-Line Universe

Part II: The Smart Company: Using the News Before It Uses You

6. The Reluctant Media Darling: Wall Street In the Spotlight
7. Who's Out There?: The Media's Audience Is Your Customer
8. The Kid in the Candy Store: Overcoming the Temptations of Plenty
9. Above the Clatter: What to Say and Who Should Say It
10. Know the Enemy: The Chink in the PA Armor
11. Hitting the Iceberg: Adding Media to Your Crisis Plan
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted May 15, 2001

    interesting and informative

    As a corporate communications professional, I wholeheartedly agreed with the author's premise that corporate reputation is an important driver of business results. The book is informative and provided some helpful hints and interesting antecdotes about the importance of telling your company's story before someone else tells it for you.

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  • Anonymous

    Posted April 7, 2000

    Totally Captivating!

    Gustav Carlson has written a business book that is both insightful and brilliantly strategic. 'Total Exposure' is exactly what its title says and the book delivers. Credibility in the 'Corporate World' is the foundation of building a good business. In the fast paced, ever changing business market, companies need to be prepared and to survive they need to win the 'trust', of the public, stand on the 'trust' they have won and deliver accordingly. The author has taken a tough subject and managed to educate as well as entertain. A wonderfully captivating, entertaining and insightful book. The author has done a tremendous job!

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