Total Exposure: Controlling Your Company's Image in the Glare of the Business Media Explosion

Total Exposure: Controlling Your Company's Image in the Glare of the Business Media Explosion

by Gustav Carlson
     
 

Business news has exploded into one of the fastest-growing media sectors in America. Fueled by a national obsession with investing, the average American is now thinking about business, talking about business - even searching out information about your business.. "An avalanche of newspaper stories, personal finance magazines, television segments, trade journals, and…  See more details below

Overview

Business news has exploded into one of the fastest-growing media sectors in America. Fueled by a national obsession with investing, the average American is now thinking about business, talking about business - even searching out information about your business.. "An avalanche of newspaper stories, personal finance magazines, television segments, trade journals, and online services are spilling forth more and more information, faster and more furiously than ever before.. "Now you can learn how to maneuver deftly through this highly charged, aggressive media environment with Total Exposure. It's the first book to combine commentary on the irreversible transformation of business journalism with advice for strategically managing your company's image.

Editorial Reviews

Booknews
A longtime corporate advisor and media relations consultant explains to senior executives and public relations specialists how to strategically manage a company's image in the current chaotic, aggressive media environment. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780814404843
Publisher:
AMACOM Books
Publication date:
12/15/1999
Pages:
225
Product dimensions:
6.30(w) x 9.32(h) x 1.04(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >