Touch This: Graphic Design That Feels Good

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Overview

In today’s high-tech, virtual world, where things exist - but then again they don’t - people are drawn irresistibly to touch-friendly designs. It’s little wonder that graphic design using unusual materials that call out to be touched get noticed and build image like no others.

Design on nontraditional materials attracts both designers and consumers. The subject fascinates consumers because they recognize that unique materials can be difficult ...

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2005 Hardcover The cover may contain minor wear, and the corners may have some light degree of damage. If there are any notes present, they would only be penciled and only ... visible on a few pages. There are no ink markings of any kind, but there may be a remainder-mark on the outside edge of the pages. Proceeds benefit non-profit Goodwill Industries of San Francisco, San Mateo and Marin Counties. We create solutions to poverty through the businesses we operate. Your purchase creates jobs and transforms liv. Read more Show Less

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More About This Book

Overview

In today’s high-tech, virtual world, where things exist - but then again they don’t - people are drawn irresistibly to touch-friendly designs. It’s little wonder that graphic design using unusual materials that call out to be touched get noticed and build image like no others.

Design on nontraditional materials attracts both designers and consumers. The subject fascinates consumers because they recognize that unique materials can be difficult to engineer and incorporate, and thus tactile design nearly always becomes coveted and collectible. Moreover, the designer who can get a consumer to interact with a product, whether it’s a brochure or a package, increases the chance of making a memorable connection and, even better yet, a sale.

This book features intriguing projects that incorporate a gamut of “you can’t print on that” materials, including pleated, Issey Miyake–type forms and razor-thin metal business cards; X-ray film; heat-sensitive inks; ceramic tiles; and carpet samples. In short, there are design solutions in this book that use any and everything, except plain paper.

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Product Details

  • ISBN-13: 9781592531288
  • Publisher: Rockport Publishers
  • Publication date: 4/8/2005
  • Pages: 192
  • Product dimensions: 9.25 (w) x 11.25 (h) x 0.88 (d)

Meet the Author

Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange, Bacardi-Martini Ltd., and the Royal Bank of Scotland, is the creative director of his own company, Traffic Design Consultants in Glasgow. He is also the author of Festive: The Art and Design of Promotional Mailing.
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