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The Tourism Development Handbook is a 'hands-on' text for those interested in the planning and marketing of local and regional tourism destinations. The book offers more than traditional theory-orientated tourism texts, by discussing practical steps that that will help to plan and market tourism more effectively in destination areas. Written in clear English, with a minimum of jargon, the activities described within the book are relevant to most destinations - either those that are just beginning to develop tourism, or those that are seeking enhance their local tourism product. The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation. Individual planners, marketers and decision-makers in both he public and private sectors will find the book refreshingly straightforward, addressing key issues in tourism destination development. Concise and readable, it is also a valuable text for students of tourism planning and marketing.
1. What's All the Fuss About? 2. The Good, the Bad and the Ugly. 3. Where to Start? 4. Where Have We Got? 5. Who Do We Want? 6. How Do We Get Them? Part 1. 7. How Do We Get Them? Part 2. 8. Keeping the Tourist. 9. Measuring Success. 10. Getting Extra Help. References. Index.